# Diamond Studded Hour Glass De Beers $25,000 Design By Rose A. Valenta | Published 2007-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/de-beers-introduces-25000-diamond-studded-hour-glass References: [bornrich.org](http://www.bornrich.org) & [bornrich.org](http://www.bornrich.org) I was tempted to title this article "Pimp my Egg Timer," but this diamond-studded hour glass from [De Beers](https://www.trendhunter.com/trends/worth-the-wait) is too elegant! It makes one want to light a few candles, insert a "Ravel's Bolero" in the CD player, and do what comes naturally until the sand runs out. "Hour glass was a way of measuring time before clocks were invented. If ordinary mortals used sand hourglasses, it's natural that the affluent use something exclusive. I have just come across this beautiful Hour Glass from De Beers. The exuberant treasure is festooned with [2000 diamonds](https://www.trendhunter.com/trends/tiffany-co-1). The diamond hour glass stands on a top and touts a golden top and base. This diamond hour glass is available in a limited edition run. This beautifully crafted Hour Glass runs at $25,000 a pop." **Implications** - Though technology has advanced, consumers still see a sense of novelty appeal and romanticism in analogue pieces with inferior technology. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Analog Luxury Items:** There is a growing interest in luxury items that hold a sense of novelty appeal and romanticism. - **Exclusive Time Measurement:** The affluent are willing to pay a premium for exclusive, high-end time measurement pieces. - **Diamond-studded Accessories:** There is a demand for high-end, upscale pieces such as this diamond-studded hour glass. ### Sectors Adopting This - **Luxury Goods and Jewelry:** The luxury goods and jewelry industries are uniquely positioned to cater to the growing demand for high-end exclusive time measurement pieces. - **Home Décor and Furnishings:** As consumers continue to value analogue pieces with inferior technology as status symbols, home décor and furnishings brands have the opportunity to capitalize on this trend. - **Collector's Items:** This diamond-studded hourglass, available in a limited edition run, is just one example of how collector's items can tap into consumers' desire for exclusivity and uniqueness. ## Related on Trend Hunter - [Luxury Time Sculptures](https://www.trendhunter.com/trends/airways-diamond-edition.md) - [Opulent Timepiece Coffee Tables](https://www.trendhunter.com/trends/corum-golden-bridge-table.md) - [LEGO-Inspired Hourglasses](https://www.trendhunter.com/trends/lego-hourglass.md) - [Sculptural Timepiece Tables](https://www.trendhunter.com/trends/jacob-co-and-costa-design.md) - [Digitized Hourglass Productivity Timers](https://www.trendhunter.com/trends/focus-timer.md) - [Lavish Advent Calendars](https://www.trendhunter.com/trends/fine-jewelry-advent-calendar.md) - [Opulent Avian-Accented Timepieces](https://www.trendhunter.com/trends/credor-goldfeather-tourbillon-gbcf999.md) - [Open-Concept Retro-Style Timepieces](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire.md) - [Gem-Set Timepieces Lineups](https://www.trendhunter.com/trends/tiffany-co-1.md)