# Nonsense-Spotting Apps DDB Tribal Dusseldorf's Bingo App Points Out the BS in Advertising By Laura McQuarrie | Published 2014-07-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ddb-tribal-dusseldorf References: [designtaxi](http://designtaxi.com/news/366965/This-App-Lets-You-Play-Bullsh-t-Bingo-Of-Advertising-Case-Films/) & [itunes.apple](https://itunes.apple.com/us/app/ad-bs-bingo/id875225557?ls=1&mt=8) The world of advertising can be a tricky one, but the [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) Tribal Düsseldorf agency wants to cut out "BS phrases" and nonsense [advertising jargon](https://www.trendhunter.com/trends/nobody-reads-ads) with its AD BS Bingo app. The Case Film Bullshit Bingo has you play as a "BS Spotter," hunting out big claims like "We has this idea that no one had ever thought of before" and "This is the most amazing campaign that was ever created on digital media." The whole thing is presented as [fun and games](https://www.trendhunter.com/trends/samsung-ads-gamebreaks), where you can earn badges and decorate your photos with silly advertising phrases. The app is a humorous way to mock the ad industry in general and it empowers consumers to realize when they're being sold a load of garbage. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 47% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Anti-bs Apps:** The rise of apps that help consumers avoid dishonest and vague advertising claims. - **Humorous Consumer Empowerment:** The use of humor and gamification to empower consumers to recognize and resist advertising BS. - **Niche Advertising Parodies:** Niche apps that target specific industries with humor and parody, in an effort to raise awareness of BS marketing tactics. ### Industries Being Reshaped - **Advertising:** The advertising industry can benefit from disruptive innovation that challenges the use of dishonest and vague advertising claims. - **Marketing:** Marketing professionals can explore novel ways of engaging consumers with humor and gamification to promote greater transparency in advertising. - **App Development:** Developers can create niche apps that offer a humorous take on specific industries, empowering consumers to recognize BS marketing tactics and demand greater transparency. ## Related on Trend Hunter - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Text-to-Image AI Apps](https://www.trendhunter.com/trends/bonkers-app.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Barcode-Scanning Ethical Search Apps](https://www.trendhunter.com/trends/ethical-barcode.md) - [Instant Micro-Entertainment Tools](https://www.trendhunter.com/trends/boring-button.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md)