# Endearing Urban Transit Ads These DDB Milan Transit Ads are Adorably Engaging By Amelia Roblin | Published 2010-09-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ddb-milan-transit-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/atm_azienda_trasporti_milanesi_red) & [ddb](http://www.ddb.com/index.html) These [DDB](https://www.trendhunter.com/trends/cheeky-maccas) Milan Transit ads were commissioned by Milan's public transportation system, the 'ATM'. The Spanish advertising agency created this collection of illustrations to appeal to the child in all of us, with pairs of [cute cartoon characters](https://www.trendhunter.com/trends/childrens-holiday-campaign) imprinted on joined puzzle pieces. Each of these DDB Milan Transit ads features a different relationship between the two subjects, suggesting the city's downtown trams, trains, buses and subways can bring them together. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 59% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Endearing Transit Advertisements:** Opportunity for companies to create heartwarming and engaging transit ads that resonate with consumers. - **Cartoon Character Branding:** Opportunity for businesses to incorporate cute cartoon characters in their branding to appeal to a wider audience. - **Visual Storytelling in Advertising:** Opportunity for brands to use illustrations to tell stories and connect emotionally with their target market. ### Industries Being Reshaped - **Public Transportation:** Public transportation agencies can use endearing ads to promote their services and attract more riders. - **Advertising Agencies:** Advertising agencies can incorporate cartoon character branding in their campaigns to create more engaging and memorable ads for their clients. - **Marketing and Branding:** Marketing and branding professionals can explore visual storytelling techniques to create impactful ad campaigns for their brands. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [User-Generated Toronto Baseball Ads](https://www.trendhunter.com/trends/fancreated-ads.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md)