# Mega Drifting Commercials The DC Shoes Gymkhana Four Hollywood Commercial is Expansive By Jordan Sowunmi | Published 2011-08-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dc-shoes-gymkhana-four-hollywood References: [bkrw](http://www.bkrw.com/dc-shoes-gymkhana-four-the-hollywood-commercial/) & [youtube](http://www.youtube.com/user/DCshoesFILM) The DC Shoes Gymkhana Four Hollywood commercial features an elaborate setting befitting a Hollywood blockbuster. The DC Shoes Gymkhana Four Hollywood commercial starts off with an opening that looks straight out of the movies. Each new screenshot introduces a product, including the virtually indestructible KB Summit Jacket, Ken Block and the 2011 [Ford](https://www.trendhunter.com/trends/electric-capri) [Focus](https://www.trendhunter.com/trends/thomus-lightrider), and the Block Spartan High-Top sneaker. Block drives his 2011 Ford Focus through a barren wasteland, featuring fire and burning tires, while navigating around [tight corners and zooming through straightaways](https://www.trendhunter.com/trends/heart-of-joy) with aplomb. The DC Shoes Gymkhana Four Hollywood commercial continues a fad we have seen over the last few years -- companies investing in their advertising so their ads are just as much entertainment as they are marketing. And mission accomplished, if I do say so myself. I don't remember a single DC Shoes ad I've seen before this, but I certainly won't forget this one. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 30% | Activity: 79% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Entertainment Marketing:** Companies investing in elaborate and entertaining ads for the purpose of promoting their products. - **Product Placement:** Companies showcasing their products within high-production value ads to increase brand recognition and sales. - **Visual Storytelling:** Ads using elaborate settings and storytelling techniques to engage viewers and create memorable experiences. ### Industries Being Reshaped - **Fashion:** Fashion brands can use elaborate ads to showcase their products in unique and memorable ways. - **Automotive:** The automotive industry can benefit from creating visually striking ads that showcase their vehicles' capabilities and unique features. - **Sportswear:** Sportswear companies can use action-packed ads featuring professional athletes to showcase their products and boost sales. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md)