# Aston Martin's Hottest Addition 007's Sexy DBS By Ben Preiss | Published 2007-08-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dbs-joins-aston-martin-family-in-2008 References: [newlaunches](http://www.newlaunches.com/archives/2008_aston_martin_dbs_is_exposed.php) & [motortrend](http://www.motortrend.com/photo_gallery/112_0708_2008_aston_martin_dbs_photo_gallery) Making its debut at the 2007 Pebble Beach Concours d'Elegance, the 2008 DBS clearly grabbed the spotlight, having already appeared in the [last Bond movie](https://www.trendhunter.com/trends/james-bond-carryon-trolley-case). When it becomes available next year, the DBS will be Aston Martin's top of the line car. **Implications** - The consumer is driven by what they see in the media. With an item like this, the appeal is a combination of the sleek, modern design as well as the fame it has for being in a blockbuster film. When it comes to advertising, nothing does it better than putting the product in a full-length movie with lots of exciting action and good-looking people. It's almost like having a really long star-studded commercial. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Sleek Design:** Disruptive innovation opportunities exist for industries to create sleek and modern designs that capture consumer appeal. - **Media-driven Consumerism:** Industries can capitalize on the influence of media by incorporating their products into popular movies and TV shows to boost appeal and attract consumers. - **Star-studded Advertising:** There is an opportunity for industries to create long-format advertisements featuring celebrities and exciting action to increase brand visibility and engage consumers. ### Sectors Adopting This - **Automobile Industry:** The automobile industry can benefit from creating top-of-the-line cars with sleek designs to attract consumers. - **Entertainment Industry:** The entertainment industry can leverage collaborations with brands to showcase products in movies and TV shows, increasing their appeal and popularity. - **Advertising Industry:** The advertising industry can explore the opportunity of creating long-format advertisements with star-studded cast and exciting action to maximize brand exposure and engagement. ## Related on Trend Hunter - [F1-Inspired SUV Models](https://www.trendhunter.com/trends/aston-martin-dbx707-amr24-edition.md) - [Ultra-Rare Open-Cockpit Hypercars](https://www.trendhunter.com/trends/dbr22.md) - [Ultra-Powerful Luxury SUVs](https://www.trendhunter.com/trends/dbx707.md) - [Twin-Turbo Supercars](https://www.trendhunter.com/trends/2022-vantage-roadster.md) - [Luxuriously Bespoke British Vehicles](https://www.trendhunter.com/trends/rollsroyce-black-badge-spectre.md) - [Ultra-Exclusive Supercar Designs](https://www.trendhunter.com/trends/aston-martin-valiant.md) - [Spy-Themed 4x4 Vehicles](https://www.trendhunter.com/trends/harrison-bond-defender.md) - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [Updated Automaker Emblems](https://www.trendhunter.com/trends/aston-martin-emblem.md)