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# Stunning Shadowy Shoots
The Dark Editorial 'Dazzling Noir' in Numero Tokyo

By Marissa Liu | Published 2009-12-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dazzling-noir-in-numero-tokyo
References: [fashiongonerogue](http://fashiongonerogue.com/2009/12/numero-tokyo-33-emily-didonato-by-satoshi-saikusa/#more-16940) & [numero.fusosha.co.jp](http://numero.fusosha.co.jp/)

Model Emily DiDonato, best known for her work as a Victoria’s Secret angel, appears in ‘Dazzling Noir’ in Numero Tokyo. The shadowy shoot was photographed by Satoshi Saikusa and styled by Charles Varenne who chose inky outfits from Yves Saint Laurent, D & G, [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign), Chanel, Hermes and MaxMara along with jewelry from [Mikimoto](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts) and [Cartier](https://www.trendhunter.com/trends/sculptural-necklace).

The glamorous shoot oozes a luxurious yet sensual appeal and contrasts the onyx-hued clothing with DiDonato’s pale skin and shiny locks. ‘Dazzling Noir’ in Numero Tokyo can be seen in the magazine’s January-February 2010 issue.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 86% | Activity: 81% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Luxurious Editorial Fashion:** Opportunity for innovative fashion brands to create dark and glamorous collections that combine luxury and sensuality.
- **Shadowy Photography Style:** Potential for photographers to explore and experiment with shadowy and dramatic lighting techniques in their fashion shoots.
- **Contrasting Styling:** Chance for stylists to play with contrasting elements by pairing inky clothing with pale skin and shiny hair for striking visual effects.

### Where This Applies

- **Fashion:** Opportunity for fashion brands to create unique and visually striking collections inspired by the dark and glamorous style of 'Dazzling Noir'.
- **Photography:** Photographers can experiment with shadowy and dramatic lighting techniques to create visually stunning and captivating photographs.
- **Styling:** Stylists can push the boundaries of traditional fashion pairing by juxtaposing inky clothing with pale skin and shiny hair to create visually impactful looks.

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