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# Dual-Personality Celeb Covers
The Dazed Vol IV Issue is Covered Twice by Scarlett Johasson

By Meghan Young | Published 2014-02-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dazed-vol-iv
References: [huffingtonpost](http://www.huffingtonpost.com/2014/02/24/scarlett-johansson-dazed-spring-2014_n_4846424.html) & [dazeddigital](http://www.dazeddigital.com/artsandculture/article/18973/1/scarlett-johansson-launches-dazed-vol-iv)

When a publication lands a big name like Scarlett Johansson for its cover, it is only natural that it would want two: case in point, the Dazed Vol IV issue. Yet there is another reason for doubling the cover. The British magazine has undergone a rebranding. Taking a shorter name, Dazed in place of Dazed & Confused, as well as focusing on more content, the Dazed Vol IV issue is meant to make an impact.

The Dazed Vol IV cover shoot was shot by photographer Benjamin Alexander-Huseby. In it, the [American actress](https://www.trendhunter.com/trends/serpenti-line) showcases two sides of her personality, a good side and a bad side. [Wearing Saint Laurent](https://www.trendhunter.com/trends/star-studded), she reflects on her objectified image, "How could I wake up every day and be a normal person if I was completely aware that my image was being manipulated on a global platform. How could I sleep? You have to have peace of mind."

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 45% | Activity: 6% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Dual-personality Covers:** Opportunity for publications to create covers that showcase two different sides or personalities of celebrities.
- **Rebranding:** Trend of publications shortening their names and focusing on more content for a refreshed brand image.
- **Reflection on Objectified Image:** Growing trend of celebrities openly discussing the impact of their manipulated image on mental well-being.

### Sectors Adopting This

- **Magazines:** Magazines can leverage the trend of creating dual-personality covers to attract readers and create buzz.
- **Photography:** Opportunity for photographers to explore creative concepts, such as capturing different sides of a celebrity's personality.
- **Media and Entertainment:** In the rebranding trend, media and entertainment companies can revitalize their brand image by focusing on quality content.

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