<!-- canonical: https://www.trendhunter.com/trends/dazed-ss-2014 -->
<!-- robots: noindex -->

# Gloomy Grayscale Editorials
The Dazed SS 2014 Issue Features Model Jamie Bochert

By Megan Facciuolo | Published 2014-04-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/dazed-ss-2014
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/04/act-two-jamie-bochertby-willy-vanderperre-for-dazed-ss-2014-editorial.html) & [dazeddigital](http://www.dazeddigital.com)

Although model Jamie Bochert sits and poses as if she is calm and collected in the the Dazed SS 2014 issue, her facial expressions say otherwise. She dazes at the camera with a confused look. In many photos her head is tilted to the side with a [puzzling facial expression](https://www.trendhunter.com/trends/paranoid-fw25) and wide eyes as if she has seen something astonishingly peculiar. You will want to continue to look through this editorial in hopes that the object her stare is directed at will be revealed—unfortunately, it never is.

The photos are all [grayscale](https://www.trendhunter.com/trends/alessandro-micheles) except for one; in it, she is walking away from the camera hunched over, on a gloomy day’s landscape. Her clothes are just as gloomy because in all the pictures she is wearing loose-fitting and floor-draping clothes of only black and white.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 53% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Grayscale Fashion Editorials:** Opportunity for fashion brands to experiment with monochromatic, grayscale themes in their editorials to create a sense of mystery and intrigue.
- **Expressive Facial Expressions in Photography:** Opportunity for photographers to capture emotional and captivating images by focusing on unique facial expressions.
- **Unrevealed Mystery in Editorial Photography:** Opportunity to create engaging photo stories that leave viewers intrigued and wanting more by not revealing the focal point or object of attention.

### Where This Applies

- **Fashion:** Fashion brands can leverage grayscale editorials to showcase their clothing designs in a unique and captivating way.
- **Photography:** Photographers can explore expressive facial expressions to create visually striking and emotionally evocative images.
- **Publishing:** Publishing companies can incorporate the element of mystery in their editorial content to captivate and retain readers' interest.

## Related on Trend Hunter

- [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)
- [Grayscale Fashion Dolls](https://www.trendhunter.com/trends/shadow-high.md)
- [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)
- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)
- [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)
- [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)
- [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)
- [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md)