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# Lipstick-Stained Lads
The Dazed & Confused ‘Touched by Youth' Spread Plays up the Kids

By Tiana Reid | Published 2010-05-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dazed-confused-touched-by-youth
References: [thefashionisto](http://thefashionisto.com/dazed-confused-june-2010-touched-by-youth-by-collier-schorr/) & [dazeddigital](http://dazeddigital.com/)

The June 2010 Dazed & Confused ‘Touched by Youth’ editorial encapsulates youth while toying around with [illustration and collage](https://www.trendhunter.com/trends/wasted-youth-x-tappei). It depicts “a perfectly unfinished state where everything is still new,” says photographer Collier Schorr of juvenescence. With Katie Shillingford styling the women and Robbie Spencer on the men, there’s a lot going on in this shoot, from chambray denim tops, to S&M-inspired accessories, to [plain preppy tees](https://www.trendhunter.com/trends/hollywood-breakfast-club) and to top it all off, makeup à la Boy George.

The model list was deep, including Abiah Hostvedt, Aiden Andrews, Aram Gevorgyan, Martin Landgreve, Micky Ayoub, Taras Koultun and Wes. What held the Dazed & Confused ‘Touched by Youth’ story together was the [vibe of spring, androgyny](https://www.trendhunter.com/trends/shapes-we-take), the birds and the bees, adolescence –- and everything in between.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 78% | Activity: 49% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Androgynous Fashion:** The rise of androgynous fashion, blending gender lines and breaking traditional molds in clothing design, presents an opportunity for makeup and beauty brands to create inclusive, gender-neutral products.
- **Youth-centric Marketing:** Brands can tap into the youthful spirit depicted in art and media, like the Dazed & Confused 'Touched by Youth' editorial, to connect with younger audiences and create innovative marketing campaigns.
- **Art-inspired Advertising:** Collaboration between fashion brands and artists can create unique advertising campaigns that incorporate mixed media, illustration, and collage to catch consumers' attention and stand out in a crowded market.

### Sectors Adopting This

- **Beauty:** The beauty industry can embrace gender-neutral makeup and beauty products to appeal to a wider audience that desires inclusivity and non-traditional product choices.
- **Fashion:** Fashion brands can tap into the youthful spirit depicted in media and create youth-centric clothing lines or campaigns to speak to younger audiences.
- **Marketing and Advertising:** Art-inspired advertising campaigns, utilizing mixed media and unique collaborations between brands and artists, can create memorable and effective marketing strategies.

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