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# Drenched Eskimo Attire
The Dazed & Confused September 2010 Issue is Wet & Wild

By Zoe Badley | Published 2010-08-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dazed-confused-september-2010
References: [glamcheck](http://www.glamcheck.com/fashion/2010/08/12/dazed-confused-september-2010/) & [dazeddigital](http://www.dazeddigital.com/Fashion/article/7078/1/Piers_Atkinson_on_Skype)

The moment Chanel revealed its Fall/Winter 2010 collection, which consisted of furs and Eskimo attire, the thought of rain never passed through anyone's mind. The Dazed & Confused September 2010 issue is exploring that vision, and it's a heavy one to say the least.

Entitled 'Alley Cats,' the spread was shot by photographer Will Davidson. This chaotic editorial features serious knits and wool ensembles on fashion models Emily Wake, Lisanne de Jong, Ali Carr, Lauren Brown and Lia Serge. Be sure to check out the gallery for more shots from the Dazed & Confused September 2010 issue.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 41% | Activity: 42% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Wool-tech Apparel:** Combining wool with high-tech materials to create water-resistant and functional apparel
- **Sustainable Furs:** Exploring eco-friendly alternatives to traditional fur materials
- **Virtual Photoshoots:** Utilizing virtual and augmented reality technology for remote fashion photoshoots

### Who This Affects Most

- **Fashion:** Creating innovative and sustainable designs for cold-weather fashion
- **Technology:** Developing new materials and technologies for water-resistant and functional apparel
- **Photography:** Integrating virtual and augmented reality technologies for remote fashion photoshoots

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