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# Rustic Road Trip Editorials
The Dazed & Confused October 2013 Spread is Beautifully Bohemian

By Sarah St.Jules | Published 2013-09-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dazed-confused-october-2013
References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2013/09/lost-highway-tilda-lindstam-by-colin.html) & [dazeddigital](http://www.dazeddigital.com/)

The Dazed & Confused October 2013 editorial is aptly named 'Lost Highway' and it features a fabulous road trip documentation that is decked out with a lot of style.

The backdrop of this shoot changes, and whether it is in a car, on the street or in a forest, the clothes perfectly match the locations. The model has on basic makeup and her hair is done to appear effortless. The clothes in this spread use a mix of materials and textures to evoke a rustic vibe. There is an emphasis on [heavier knits and oversized sweaters](https://www.trendhunter.com/trends/rustic-retreat).

This spread has been photographed to looks as though you are a voyeur spying on a couple in the midst of a road trip. There are multiple shots taken from inside the car, and it looks as though this is a [private collection of pictures](https://www.trendhunter.com/trends/paranoid-fw25).

The Dazed & Confused October 2013 editorial did a great job of making road trips look amazing.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 42% | Activity: 23% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Rustic Fashion:** The use of rustic materials and textures in fashion allows for disruptive innovation in sustainable and eco-friendly clothing.
- **Road Trip Photography:** Photography that captures the essence of a road trip can be a disruptive innovation in the travel and tourism industry.
- **Effortless Beauty:** Effortless beauty in makeup and hair can inspire disruptive innovation in the cosmetics industry to promote natural, low-maintenance beauty.

### Industries Being Reshaped

- **Fashion:** The fashion industry can innovate with rustic materials and textures for sustainable clothing collections.
- **Travel and Tourism:** The travel and tourism industry can innovate with road trip photography to attract consumers and showcase unique travel experiences.
- **Cosmetics:** The cosmetics industry can use the concept of effortless, natural beauty seen in the editorial to inspire new product lines and marketing campaigns.

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