# Detoxifying Plant-Powered Skincare 'Daytox' Purges & Shields the Skin from Environmental Stressors By Laura McQuarrie | Published 2018-09-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/daytox References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/New_beauty_brand_Daytox_launches_and_breaks_into_Waitrose/147496) & [waitrose](https://www.waitrose.com/ecom/shop/browse/groceries/toiletries_health_and_beauty/health_and_beauty_gifting/daytox) 'Daytox' is the name of a new skincare brand that just launched through supermarket chain Waitrose, providing consumers access to a completely [vegan-friendly, six-piece product range](https://www.trendhunter.com/trends/vegan-skincare-products) centered around [detoxifying the skin](https://www.trendhunter.com/trends/radiant-complexion-cream-in-apricot). In the assortment of daily-use products there's a face tonic, a peel-off mask, a face cream and an eye serum, which combine clinically tested active ingredients with Daytox's BioDtox complex. Some of the ingredients that are integrated into the products include grapefruit water, which is known for its ability to flush toxins from the body, and Vitamin B5—B Vitamins are known for their cleansing properties. When these products are used together as part of one's daily skincare regimen, they are said to promote a youthful appearance and help to [shield the skin from environmental stressors](https://www.trendhunter.com/trends/ai-drop-finder). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plant-powered Skincare:** The use of natural and vegan ingredients for skincare has potential to disrupt the traditional chemical-laden skincare industry. - **Detoxifying Skincare:** The trend towards eliminating toxins from skincare products and promoting clean beauty is gaining popularity. - **Environmental Protection Skincare:** The focus on protecting the skin from pollution and other environmental stressors is growing as more people become aware of the damaging effects of pollution on the skin. ### Industries Being Reshaped - **Beauty and Personal Care Industry:** Opportunities for companies to innovate and develop clean and natural skincare products with powerful ingredients. - **Vegan Skincare Industry:** There is a growing demand for vegan and cruelty-free skincare products that are effective and sustainable. - **Anti-pollution Skincare Industry:** Companies can develop skincare products that not only cleanse and detoxify the skin, but also offer protection from pollution and other environmental stressors. ## Related on Trend Hunter - [Detoxifying Facial Cleansers](https://www.trendhunter.com/trends/detox-face-cleanser.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Biotech Beauty Products](https://www.trendhunter.com/trends/city-cleanse-duo.md) - [Sensorial Plant-Powered Skincare](https://www.trendhunter.com/trends/doctrine.md) - [Antioxidant-Rich Wellness Products](https://www.trendhunter.com/trends/appleinfused-skincare.md) - [Detoxifying Golden Glow Creams](https://www.trendhunter.com/trends/radiant-complexion-cream-in-apricot.md) - [Apple-Infused Skincare Systems](https://www.trendhunter.com/trends/apple-infused-skincare.md) - [Potent Plant-Powered Cosmetics](https://www.trendhunter.com/trends/keya-skincare.md) - [Plant-Rich Facial Care Products](https://www.trendhunter.com/trends/weleda-facial-care.md)