# Racetrack Vehicle Experiences Chevrolet Offers a Tour of the Daytona International Speedway By Michael Hemsworth | Published 2016-03-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/daytona-international-speedway References: [carsandparts](http://www.carsandparts.com/en/community/cars/2016/02/chevrolet-offers-daytona-experience.html) & [chevrolet](http://chevrolet.com) The new [Chevrolet](https://www.trendhunter.com/trends/lead-dream-chaser) Delivery Center will allow new vehicle owners to pick up their car at the [Daytona International Speedway](https://www.trendhunter.com/trends/virtual-dining-concepts) (DIS) for a truly one-of-a-kind experience. Set to be offered as an option on new vehicle orders, customers will get a tour of the DIS, an on-track driving experience and even an authentication certificate. The vehicle ownership experience is tied tightly to the brand's commitment to providing exceptional experiences for consumers. The [luxury vehicle market](https://www.trendhunter.com/trends/luxury-car-club) is expanding, which is pushing brands like Chevrolet to up the offerings to keep customers happy and loyal. This new ownership experience helps to mark the event for consumers and offer them something that other brands aren't able to in a bid to stand apart from the competition. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 73% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Vehicle Experiences:** Luxury vehicle brands like Chevrolet are offering unique vehicle ownership experiences to keep customers happy and loyal. - **Tourist Attraction Partnerships:** More car brands are partnering with tourist destinations, like the Daytona International Speedway, to provide unique experiences for new vehicle owners. - **Authentication Certificates:** Car brands are offering authentication certificates as part of unique vehicle ownership experiences to enhance the brand's commitment to providing exceptional experiences for consumers. ### Where This Applies - **Automotive:** Car brands are offering unique vehicle ownership experiences to keep customers happy and loyal in a luxury vehicle market that is constantly expanding. - **Tourism:** More car brands are partnering with tourist destinations, like the Daytona International Speedway, to provide unique experiences for new vehicle owners, creating opportunities for disruptive innovation in the tourism industry. - **Luxury Goods:** Car brands are offering authentication certificates as part of unique vehicle ownership experiences, creating opportunities for disruptive innovation in the luxury goods industry. ## Related on Trend Hunter - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Immersive Muscle Car Experiences](https://www.trendhunter.com/trends/nextgeneration-muscle-car.md) - [Luxury Auto-Branded Travel Experiences](https://www.trendhunter.com/trends/porsche-travel-experience.md) - [Limited-Time Car-Dining Experiences](https://www.trendhunter.com/trends/escalade-iq.md) - [Philanthropy-Focused Racing Events](https://www.trendhunter.com/trends/road-to-racing.md) - [Expansive Car Dining Escapades](https://www.trendhunter.com/trends/cadillac-of-reservations.md) - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Vintage Hotel-Based Automobiles](https://www.trendhunter.com/trends/sunset-tower.md)