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# Artistic Object Typography
The '36 Days of Type' Project Makes a New Letter Out of Random Items

By M | Published 2016-08-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/days-of-type
References: [thecreatorsproject.vice](http://thecreatorsproject.vice.com/blog/circuit-boards-fruit-tools-pop-art-typography) & [36daysoftype](http://www.36daysoftype.com/)

The '36 Days of Type' is a project put together with a collective group of designers that encourages each creative to design their own letter using a random assortment of objects. Each letter and number is specific to the artist's own style as each creative is given full range to create a design suited to them.

Each of the letters are made using an array of items from food products to fabrics and daily objects such as office supplies that render each letter entirely unique to the next. The project is a creative use of common objects and transforming them into letters that take inspiration from the items themselves. For example, the 'P' letter is constructed out of a wooden popsicle stick and an ice pop.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 27% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Artistic Typography:** The fusion of art and typography is creating opportunities for artists and designers to explore new forms of expression.
- **Object-based Design:** Designers are using everyday objects as inspiration to create innovative designs that challenge traditional design principles.
- **Personalized Lettering:** The trend towards personalized and unique designs is creating opportunities for creatives to showcase their own style and vision in lettering design.

### Who This Affects Most

- **Graphic Design:** Graphic designers have the opportunity to explore innovative design techniques that incorporate everyday objects and personal style into their typography work.
- **Advertising:** Advertisers can incorporate personalized typography, using everyday objects as inspiration, to create memorable and authentic campaigns with a human feel.
- **Art:** Artists can use everyday objects as inspiration to create innovative lettering designs that challenge traditional notions of typography and push the boundaries of the art form.

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