# Serene Scenic Lookbooks The Mr. Kate 'Days of Ore' Photoshoot is Golden By Courtney Scharf | Published 2012-05-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/days-of-ore References: [honestlywtf](http://honestlywtf.com/cool-hunting/days-of-ore/) & [mrkate](http://www.mrkate.com/2012/04/03/mr-kate-days-of-ore-jewelry-lookbook/) The Mr. Kate 'Days of Ore' lookbook, complete with accompanying video, is a serene and relaxed display of the jewelry company's newest collection of [golden goods](https://www.trendhunter.com/trends/Desert-Ombre). The ethereal lookbook and clip, shot in Canyon Park, CA, is complementary to the whimsy accessories the [quirky jewelry line](https://www.trendhunter.com/trends/3-graces-of-gold) is known for. Featuring 'Nail Rings,' piercing-free ear cuffs and [mustache necklaces](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), the Days of Ore collection is deserving of an equally unique showcase. The simple but gorgeous video, which features an understated soundtrack, is centered around two perfectly disheveled models, who wear the line beautifully. The photographic captures of the shoot are equally easy on the eyes, but also convey charisma. The collection is brought to life by this multimedia lookbook. Whimsical, calming, with a dash of humor, this is a fantastic showcase of Mr. Kate's jewelry. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Multimedia Lookbooks:** Opportunity for brands to create immersive and interactive lookbooks that showcase products in a unique and engaging way. - **Whimsical Accessories:** Market for quirky and unconventional jewelry accessories that add a touch of whimsy and personality to a person's style. - **Relaxed Fashion Photography:** Growing trend of capturing fashion shoots in natural and serene environments, creating a calming and visually appealing aesthetic. ### Sectors Adopting This - **Jewelry:** Opportunity for jewelry brands to differentiate themselves by offering unique and unconventional designs that appeal to a niche market. - **Fashion:** Industry-wide shift towards relaxed and natural fashion photography to create a more authentic and aspirational brand image. - **Photography:** Opportunity for photographers to specialize in capturing fashion shoots in natural settings, providing a differentiating factor for brands. ## Related on Trend Hunter - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Summer-Inspired High-End Jewelry](https://www.trendhunter.com/trends/sol-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md) - [Western-Inspired Jewelry Collections](https://www.trendhunter.com/trends/frye-x-aurate.md) - [Desert Ombre-Inspired Jewelry](https://www.trendhunter.com/trends/Desert-Ombre.md)