<!-- canonical: https://www.trendhunter.com/trends/daylight-matters -->
<!-- robots: noindex -->

# Draping Dynamic Weathered Apparel
Jiyong Kim's Daylight Matters Capsule Explores Sustainbility

By Amy Duong | Published 2021-03-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/daylight-matters
References: [hypebeast](https://hypebeast.com/2021/2/jiyong-kim-daylight-matters-first-collection-lookbook)

South Korean designer Jiyong Kim introduces its latest capsule for the season with the unveiling of the Daylight Matters collection. He creates the capsule for his graduate menswear capsule and focuses strongly on sustainability throughout all of the eight pieces that make up the range. It takes vintage garments and brings it into new angles, using textile industry offcuts and vintage fabrication.

He makes sure to stay away from traditional square cut textile patterning and uses as little water and harmful chemicals as possible. To ensure of this, he uses standard dyeing methods to cut down any waste production. He continues with this with a powerful natural source of energy to bring the collection to life as every item is made from reclaimed fabric and hardware adorning mannequins left in the sun to showcase true weathering.

Image Credit: Jiyong Kim

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 26% | Activity: 5% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Fashion:** Designers can explore sustainability in fashion by using vintage garments and offcuts to reduce waste and harmful chemical use.
- **Innovative Textile Patterning:** Exploring unconventional textile patterning shapes can lead to unique and eye-catching designs.
- **Natural Energy Sources:** Utilizing natural sources of energy, such as the sun's rays, can reduce carbon emissions in the production of fashion items.

### Sectors Adopting This

- **Fashion:** The fashion industry can explore sustainability and unconventional textile patterning to create eco-friendly and unique designs.
- **Textile:** The textile industry can focus on reducing waste and using sustainable production methods to contribute to the fashion industry's movement towards eco-friendly fashion.
- **Renewable Energy:** The renewable energy industry can play a role in fashion production by providing sustainable energy sources to reduce carbon emissions.

## Related on Trend Hunter

- [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)
- [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md)
- [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md)
- [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md)
- [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md)
- [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md)
- [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md)
- [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)
- [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md)
