# Hybrid Jacket Backpacks Junya Watanabe and The North Face Join on the Dayhiker Lumber Jacket By Amy Duong | Published 2021-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dayhiker-lumber References: [hypebeast](https://hypebeast.com/2021/2/junya-watanabe-man-the-north-face-dayhiker-lumber-jacket-ss21-collab) [Junya Watanabe](https://www.trendhunter.com/trends/junya-watanabe-man-x-reigning-champ) works in collaboration with [The North Face](https://www.trendhunter.com/trends/eye-junya-watanabe-man) once again on the new Dayhiker Lumber Jacket for the Spring/Summer 2021 season. The wearable is a hybrid design that takes components of the Dayhiker pack with the elements of a lightweight shell jacket. It is made in a black shade and the utilitarian jacket features components such as a hood and toggles for adjustable sensibilities. It also features a lot of storage-ready elements at the front. There are zippered pockets along with D-rings paired together with tear-resistant paneling at the arm areas. The rest of the jacket boasts details such as buckles, dangling straps and a stark The North Face logo to round it all out. Image Credit: The North Face Standard ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Hybrid Jacket-backpacks:** The fusion of clothing and storage technology creates potential for collaborations between fashion and outdoor industries. - **Utilitarian Wearable Designs:** Clothing incorporating functions and features not typically seen have the potential to redefine the market by offering increased convenience and versatility. - **Sustainable Outdoor Fashion:** The use of eco-friendly materials in outdoor-wear is a growing trend with the potential to disrupt the fashion industry as a whole as sustainability becomes a greater priority for customers and established companies. ### Who This Affects Most - **Fashion:** Fashion companies can expand their product offerings and collaborations with outdoor and sportswear industry players to create hybrid designs that offer increased functionality and appeal to various types of customers. - **Outdoor Gear & Apparel:** Traditional outdoor wear companies have the opportunity to increase their market share by incorporating designs that have crossover appeal with fashion customers. - **Sustainability:** The fashion and outdoor industries can both benefit by prioritizing the use of sustainable materials and processes in their products, appealing to green-minded customers and reducing negative environmental impact. ## Related on Trend Hunter - [Collaboration Fashion Puffer Coats](https://www.trendhunter.com/trends/eye-junya-watanabe-man.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Collaborative Bold Technical Streetwear](https://www.trendhunter.com/trends/supreme-and-the-north-face-1.md) - [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md) - [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Revived Nostalgic Collaborative Fashion](https://www.trendhunter.com/trends/beams-and-the-north-face.md) - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md)