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# Bakery Donation Campaigns
Panera's Day-End Dough-Nation Program Serves Over 3,500 Non-Profits

By Elena Rahman | Published 2021-12-16 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/dayend-doughnation
References: [panera](https://www.panera.ca/en-us/home.html)

![Bakery Donation Campaigns](https://cdn.trendhunterstatic.com/thumbs/467/dayend-doughnation.jpeg)

Panera's Day-End Dough-Nation program serves over 3,500 non-profit organizations. At the end of every night, each [Panera bakery](https://www.trendhunter.com/trends/bakery-shakes)-cafe rounds up onsold baked goods, including bread and pastries, and donates them to surrounding non-profits, including food pantries, homeless shelters, low-income elderly services, disability homes, domestic violence shelters, at-risk youth programs, immigrant/refugee assistance services, and more.

By the end of 2021, [Panera Bread](https://www.trendhunter.com/trends/free-coffee-campaign) bakery-cafes will have donated approximately $100 million in [unsold bread and bakery items](https://www.trendhunter.com/trends/athome-donation-pickups) to neighboring organizations. The company outlines its initiative in a short campaign video. The Day-End Dough-Nation aims to feed the community and reduce wastefulness in the food and restaurant industry. The cafe's initiative continues to be an important part of Panera Bread's foundational pillars as we move into the new year.

Image Credit: Panera Bread

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 5% | Activity: 34% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### Why This Trend Is Growing

- **Food Waste Reduction:** Adopting a similar donation program can help reduce food waste while serving the community.
- **Corporate Social Responsibility:** More companies can implement similar initiatives to increase their commitment to the community and reduce wastefulness.
- **Food Donations:** Expanding food donation programs to non-profits can provide hunger relief to vulnerable populations.

### Industries Being Reshaped

- **Food and Beverage:** Restaurants and bakeries can adopt similar donation programs to minimize food waste and address food insecurity.
- **Non-profit:** Non-profits can benefit from food donations from restaurants and bakeries to provide hunger relief to their clients.
- **Corporate:** More companies across industries can increase their corporate social responsibility efforts and promote community outreach through similar donation programs.

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