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# Functional Hemp Water Drinks
Daydream's Drinks Aid With Relaxation, Focus, Memory and More

By Jana Pijak | Published 2020-04-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/daydream-1
References: [drinkdaydream](https://drinkdaydream.com/)

[Daydream](https://www.trendhunter.com/trends/dunkin-daydream-refreshers) is a Canadian brand specializing in flavorful, functional beverages. The brand offers three signature flavors of its [hemp and adaptogen-infused sparkling waters](https://www.trendhunter.com/trends/sekwl): Blackberry Chai, Cucumber Lime, and Peach Ginger to satiate every palate. They are perfect for those looking to get over a creative slump, to unwind after work, or to clear their mind for their best ideas yet.

With no sugar, no caffeine, and a mix of [powerful adaptogens and hemp extracts](https://www.trendhunter.com/trends/botany-elixirs) that work with the body’s immune system, Daydream was made to "increase creativity for things that matter, and increase calm for things that don’t." Along with its incredible flavor profile, Daydream includes Schisandra to reduce stress, moringa for anti-inflammatory effects, ginseng to boost memory and focus, and hemp extract. All sparkling water flavors are non-GMO, certified vegan and gluten-free. Daydream is available for purchase online at drinkdaydream.com as well as retailers.

Image Credit: [Daydream](https://drinkdaydream.com/)

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 74% | Activity: 78% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Key Themes Behind This Trend

- **Functional Beverages:** Opportunity for disruptive innovation in developing unique and beneficial beverage formulations with functional properties.
- **Adaptogen-infused Products:** Disruptive innovation opportunity lies in creating products infused with adaptogens that offer stress-reducing and anti-inflammatory benefits.
- **Hemp-based Products:** Opportunity for disruptive innovation in developing innovative hemp-based products with health and wellness benefits.

### Where This Applies

- **Beverage Industry:** Opportunity for disruptive innovation by incorporating functional ingredients and adaptogens into beverages to meet consumer demand for health and wellness-focused products.
- **Health and Wellness Industry:** Disruptive innovation opportunity in developing products that harness the benefits of hemp and adaptogens to support relaxation, focus, memory, and overall well-being.
- **Natural and Alternative Medicine Industry:** Opportunity for disruptive innovation by exploring the potential benefits of hemp and adaptogens and creating products that promote holistic health and therapeutic effects.

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