# QSR Brand Coffeehouses The Daybright Coffee & Refreshment Concept Was Announced by Chik-fil-A By Michael Hemsworth | Published 2025-10-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/daybright-coffee-refreshment References: [brandeating](https://www.brandeating.com/2025/10/chick-fil-opens-new-beverage-cafe.html) & [daybrightcoffee](https://www.daybrightcoffee.com)  The Daybright Coffee & Refreshment cafe concept was unveiled by [Chick-fil-A](https://www.trendhunter.com/trends/chick-fil-a-6) as a new subsidiary to offer new and existing fans alike with a range of food and beverage options to try out. The cafe will include a dining room for in-store refreshment consumption alongside dual drive-thru lanes to maximize access for customer access. The menu boasts [cold brew coffee](https://www.trendhunter.com/trends/cold-brew-fusion-bar), protein coffees and latte on the java front, while also offering iced teas, lemonades, Fizzes, smoothies and Bright Pressed Juices. The brand will also offer Daily [Donuts](https://www.trendhunter.com/trends/randys-donuts-1) baked freshly each day with olive oil alongside sandwiches, baked goods, a breakfast burrito and several items on a kid's menu. The Daybright Coffee & Refreshment cafe concept is located at 4326 Jimmy Lee Smith Parkway in Hiram, Georgia and is open Monday through Saturday from 6am to 9pm. Image Credit: Chick-fil-A ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 85% | Activity: 89% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Dual-drive-thru Innovation:** The integration of dual drive-thru lanes in cafes is increasing accessibility and efficiency, setting a new standard for quick-service restaurants. - **Diverse Beverage Offerings:** By expanding beverage options to include cold brews, protein coffees, and Bright Pressed Juices, cafes are capturing a wider range of consumer preferences. - **Freshly-baked Goods Revolution:** Freshly-baked offerings such as Daily Donuts made with olive oil are elevating the cafe experience, differentiating brands through unique culinary choices. ### Where This Applies - **Quick-service Restaurants (QSR):** QSRs are incorporating cafe concepts to diversify their product offerings and cater to lifestyle-oriented consumers seeking both food and beverage options. - **Coffeehouse Chains:** Established coffeehouse brands face new competition from QSRs introducing coffeehouse-style subsidiaries, potentially reshaping the market dynamics. - **Baked Goods and Pastry Industry:** The inclusion of freshly-baked goods in cafes presents opportunities for innovation and differentiation in the competitive baked goods market. ## Related on Trend Hunter - [Limited-Time QSR Summer Menus](https://www.trendhunter.com/trends/starbucks-summer-menu.md) - [In-Restaurant Café Concepts](https://www.trendhunter.com/trends/live-mas-cafe.md) - [Tex-Mex Cafe Concepts](https://www.trendhunter.com/trends/live-ms-cafe.md) - [Refreshing QSR Store Designs](https://www.trendhunter.com/trends/jamba-hello-sunshine.md) - [Spicy-Sweet QSR Menus](https://www.trendhunter.com/trends/chickfila-spring-menu.md) - [Caffeinated QSR Donuts](https://www.trendhunter.com/trends/shipley.md) - [Warm Weather Cafe Refreshments](https://www.trendhunter.com/trends/dunkin-summer-menu.md) - [Fall-Ready Musician Cafe Drinks](https://www.trendhunter.com/trends/dunkin-daydream-refreshers.md) - [Soft Serve QSR Refreshments](https://www.trendhunter.com/trends/icedream-menu.md)