# Fruit-Based Vodka Cocktails Daybreaker Vodka Cocktails Combine Sparkling Water & Real Fruit Juice By Laura McQuarrie | Published 2021-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/daybreaker-vodka-cocktails References: [prnewswire](https://www.prnewswire.com/news-releases/two-roads-brewing-co-launches-groundbreaking-line-of-ready-to-drink-vodka-cocktails-301251077.html) & [tworoadsbrewing](http://www.tworoadsbrewing.com/) Daybreaker Vodka Cocktails is a new line of 7% ABV ready-to-drink alcoholic beverages from Two Roads Brewing Company that combines vodka with sparkling water and 100% real fruit juice. The conveniently canned beverages set themselves apart as bold, refreshing beverages that exactly replicate bar-made cocktails with high-quality ingredients. This was key for the Innovation Team at Two Roads Brewing Company, as they were set on "creating a beverage for consumers that didn't just mimic a cocktail through the use of artificial flavorings and sweeteners." The Daybreaker line of Vodka Cocktails are packaged into 12-ounce cans that feature bartender-inspired flavors like Blood Orange to elevate the traditional Screwdriver, Cranberry-Lime (inspired by the popular Cape Codder) and Meyer Lemonade, which is said to be less intensely sour than the average hard lemonade. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Real Fruit Juice Cocktails:** Opportunity to disrupt the ready-to-drink alcoholic beverage market with real fruit juice-based cocktails. - **Conveniently Packaged Cocktails:** Creating canned cocktail alternatives using high-quality ingredients as a convenience play. - **Bartender-inspired Flavors:** Exploring unique and refreshing cocktail flavors for a differentiated product offering. ### Sectors Adopting This - **Alcoholic Beverages:** Creating new and innovative ready-to-drink cocktails that utilize real fruit juice can disrupt and differentiate within the alcoholic beverage industry. - **Packaged Beverages:** Developing high-quality canned cocktails can penetrate the ready-to-drink packaged beverage market as a premium and sophisticated product offering. - **Hospitality:** Creating bartender-inspired flavors for canned cocktails can offer a unique and differentiated product for hospitality industry venues such as hotels and resorts. ## Related on Trend Hunter - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md) - [Sporty Vodka Cocktails](https://www.trendhunter.com/trends/vodkade.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Fruity Vodka Crossover Drinks](https://www.trendhunter.com/trends/absolut-1.md) - [Freshly Squeezed Fruit Cocktails](https://www.trendhunter.com/trends/craftwell-cocktails.md) - [High-ABV RTD Cocktails](https://www.trendhunter.com/trends/dogfish.md) - [High-ABV Premium Cocktails](https://www.trendhunter.com/trends/avenue-8.md)