# Sneaker-Synched Smartwatch Bands Nike's 'Day to Night' Bands Match Its VaporMax Flyknit Sneakers By Joey Haar | Published 2017-05-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/day-to-night References: [theverge](https://www.theverge.com/circuitbreaker/2017/5/22/15674456/nike-apple-watch-band-matches-sneakers) & [news.nike](http://news.nike.com/news/nike-sport-bands-day-to-night-vapormax) [Nike](https://www.trendhunter.com/trends/air-max-dn-silhouette) and [Apple](https://www.trendhunter.com/trends/nomad-sport-band-glow), two of the most recognizable brands on the planet, are working to bring their products in line with one another with the new 'Day to Night' collection. The Nike project features a set of bands that attach to the Apple Watch, and those bands are designed to match with the Nike VaporMax Flyknit sneaker collection's colors. Though products designed to match with other products might seem like a superfluous expense, it makes sense for the Day to Night collection. People tend to wear both their sneakers and their smartwatches nearly every day, so, for the style conscious consumer, making sure those products look good with one another is an especially important fashion task. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Smartwatch-fashion Integration:** Opportunity for brands to create smartwatch bands that seamlessly match with popular fashion items. - **Branded Collaboration:** Opportunity for brands to partner and create co-branded products that cater to the style-conscious consumer. - **Customizable Wearable Accessories:** Opportunity for brands to offer customizable bands for smartwatches that allow users to match their accessories to their outfits or other products. ### Who This Affects Most - **Fashion:** Fashion brands can leverage this trend to create smartwatch accessories that align with their clothing and footwear lines. - **Technology:** Tech companies can explore collaborations with fashion brands to create stylish smartwatch bands that appeal to a wider consumer base. - **Wearable Tech:** Companies in the wearable tech industry have an opportunity to develop customizable smartwatch bands that allow users to personalize their devices. ## Related on Trend Hunter - [Sleek Watch Bands](https://www.trendhunter.com/trends/stainless-steel-apple.md) - [Glow-in-the-Dark Smartwatch Straps](https://www.trendhunter.com/trends/nomad-sport-band-glow.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Vibrant Beauty-Inspired Footwear](https://www.trendhunter.com/trends/nike-x-milk-makeup.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Premium Smartwatch Bands](https://www.trendhunter.com/trends/premium-smartwatch-bands.md) - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md) - [Silicone Eco-Friendly Wristbands](https://www.trendhunter.com/trends/flexi-bands.md)