# Elegant Transitional Sneakers 'Cocktail Sneakers' are Stylish Day-to-Evening Shoes for Women By Laura McQuarrie | Published 2018-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/day-to-evening-shoes References: [prnewswire](https://www.prnewswire.com/news-releases/cocktail-sneakers-redefines-sneaker-culture-for-women-300680501.html) & [cocktailsneakers](https://cocktailsneakers.com/) 'Cocktail Sneakers' recently introduced a new line of fashion sneakers with a focus on providing women with day-to-evening shoes that seamlessly transition to suit different settings. After spotting an opportunity to redefine sneaker culture for women, the all-female team behind Cocktail Sneakers took it upon themselves to offer well-constructed, comfortable and aesthetically pleasing styles for multiple occasions. As Cocktail Sneakers founder Susan Hassett describes: "every 'fashion' sneaker on the market was just a permutation of a gym shoe. It was during cocktail hour on Nantucket, relegated to my generic sneakers, when I first conceptualized Cocktail Sneakers." The freshly launched debut Cocktail Sneakers collection introduces four versatile footwear options: The Weekender, The Outsider, The Professional and The Occasion, which is a feminine slip-on lace sneaker that has the potential to appeal to the casual bride. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 55% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Transitioning Sneaker Culture:** The rise of fashionable, versatile sneakers for women that seamlessly transition from day to evening. - **Women's Fashion Sneakers:** The growing demand for well-constructed, comfortable, and aesthetically pleasing sneakers designed specifically for women. - **Multiple Occasion Footwear:** The emergence of footwear options that can be worn for various settings and events without sacrificing style. ### Who This Affects Most - **Footwear:** The footwear industry has an opportunity to cater to the evolving needs of women by creating innovative and stylish transitional sneakers. - **Fashion:** Fashion brands have a chance to tap into the market of women seeking fashionable sneakers that can be worn from day to evening. - **Wedding:** The wedding industry can explore the potential of creating feminine slip-on lace sneakers that appeal to casual brides. ## Related on Trend Hunter - [Low-Profile Lifestyle Sneakers](https://www.trendhunter.com/trends/sunset-sneaker.md) - [Comfortable High-Heeled Sneakers](https://www.trendhunter.com/trends/highheeled-sneaker.md) - [Comfortable Hybrid Heels](https://www.trendhunter.com/trends/sneex.md) - [Sophisticated Bridal Collections](https://www.trendhunter.com/trends/champagne-era.md) - [Coquette Hybrid Sneaker Sandals](https://www.trendhunter.com/trends/gelquantum-360-viii-2.md) - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [Loafer-Style Sneakers](https://www.trendhunter.com/trends/new-balance-1906l.md) - [Practical Floral-Inspired Sneakers](https://www.trendhunter.com/trends/floral-sneakers1.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md)