# Upcycled Toilet Paper Cores The 'Day Re' by Kim Ji-eun is a Bathroom Memo Pad By Meghan Young | Published 2010-05-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/day-re References: [yankodesign](http://www.yankodesign.com/2010/05/10/extended-life-of-a-toilet-paper-core/) There are many contraptions and concepts for toilet paper, but until I stumbled upon 'Day Re,' I never considered [recycling the toilet paper core](https://www.trendhunter.com/trends/rae). What makes it less useful than its fluffy counterpart? Designer Kim Ji-eun put that question to the test when devising the 'Day Re' toilet paper core memo pad. 'Day Re' is essentially a sticker that fixes onto an unrolled core, creating useful [note pads for everyday use](https://www.trendhunter.com/trends/note-clip). Pretty neat, right? ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycling:** The trend towards upcycling waste materials continues, and provides an opportunity to create innovative new products like the 'Day Re' memo pad. - **Paper Recycling:** Consumers increasingly expect products to have sustainable and eco-friendly features, and 'Day Re' meets this trend by repurposing toilet paper cores. - **Alternative Uses for Waste Materials:** There is growing market potential for innovative products like 'Day Re', that utilize waste materials in creative and practical ways. ### Industries Being Reshaped - **Stationery and Gift:** The 'Day Re' memo pad is a creative and eco-friendly gift and office supply idea that could disrupt the stationery market. - **Home Goods:** As consumers become more concerned about sustainability and green living, household goods companies that find ways to repurpose waste materials may gain a competitive advantage, such as with the 'Day Re' toilet paper core memo pad. - **Eco-friendly Products and Services:** The trend towards eco-consciousness in consumer products presents an opportunity for businesses to innovate new and sustainable ideas, like the 'Day Re' memo pad that repurposes waste materials. ## Related on Trend Hunter - [Endless Toilet Paper Rolls](https://www.trendhunter.com/trends/forevr-roll.md) - [Reusable Wet Wipe Appliances](https://www.trendhunter.com/trends/reusable-tissue-cleaner.md) - [Three-in-One Writing Utensils](https://www.trendhunter.com/trends/tp-pen.md) - [Rice Straw Tissue Packaging](https://www.trendhunter.com/trends/third-size-tissue-box.md) - [Cubic Minimalist Memo Pads](https://www.trendhunter.com/trends/memo-block.md) - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Digitized Sticky Note Projectors](https://www.trendhunter.com/trends/memojector.md) - [Paper-Free Kitchen Towels](https://www.trendhunter.com/trends/reusable-paper-towels.md) - [Clothespin-Inspired Mechanical Pencils](https://www.trendhunter.com/trends/pentapa.md)