# Graphic-Heavy Charitable Streetwear Mike Dean's Day One Collection Raises Money Against COVID-19 By Amy Duong | Published 2020-05-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/day-one-collection References: [hypebeast](https://hypebeast.com/2020/5/mike-dean-day-one-capsule-info) & [shop.therealmikedean](https://shop.therealmikedean.com/) Producer Mike Dean introduces the new Day One collection full of [graphics and details](https://www.trendhunter.com/trends/de-la-soul-x-levis) that celebrate the launch of his album 4:20. Notably, most of the profits from the collection will go towards the global fight against the COVID-10 pandemic. The capsule features a tee, a hoodie, and a set of masks as well. The first two items are detailed with a [vintage photo of a recording studio](https://www.trendhunter.com/trends/echo45-sound-system) in a faded look. This detailed a black base foundation of the tee and hoodie made from bottom materials so that the photo stands out in contrast. There are three masks that read "M.W.A," "“Mike Dean 4:20,” on the second mask and “F*CK CORONAVIRUS M.W.A" on the last mask. All three also feature white lettering to stand out against the black foundation. Image Credit: Mike Dean ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 51% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Charitable Streetwear:** Opportunity for brands to incorporate a charitable element into their product lines and give back to important causes. - **Graphic-heavy Apparel:** Opportunity for brands to create eye-catching designs incorporating vintage and faded elements to stand out in a competitive market. - **COVID-19 Fundraising:** Opportunity for brands to join the global fight against the pandemic by donating a portion of profits to related causes and organizations. ### Where This Applies - **Fashion:** Fashion brands can incorporate charitable giving and eye-catching graphic design elements into their product lines to capture consumer attention. - **Music:** Musicians and music-related brands can release product lines tied to album releases while also raising funds for important causes and organizations. - **Healthcare:** Healthcare organizations and related non-profits can partner with fashion and retail brands to raise funds for initiatives related to the COVID-19 pandemic. ## Related on Trend Hunter - [Rapper Merch Collections](https://www.trendhunter.com/trends/bravado-x-dmx.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Mixtape Merch Capsules](https://www.trendhunter.com/trends/echo45-sound-system.md) - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md)