# Slim CBD Sparkling Waters Day One Beverages' Slim Cans Make RTD CBD More Accessible By Laura McQuarrie | Published 2023-03-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/day-one-cbd-sparkling-water References: [thetimes-tribune](https://www.thetimes-tribune.com/day-one-beverages-unveils-new-slim-can-design/article_963f1363-7499-5801-a0a7-22d53a474f55.html) & [drinkdayone](https://www.drinkdayone.com/pages/shop)  To help more adults experience the benefits of ready-to-drink [CBD](https://www.trendhunter.com/trends/intune-cbd-drinks) sparkling water, Day One Beverages launched slim cans. This design was intentionally implemented to "[provide] a heightened alcohol-free indulgence, with the look and feel of a hard seltzer, but made with real fruit juice, no added sugar and zero calories." Simple, functional ingredients power the refreshing beverages, which help people overcome daily anxieties. These slim cans are equipped with colored rings and accents so that consumers can differentiate between the citrusy Lemon, Lime and Grapefruit flavors, each with 20mg of CBD. CBD-infused beverages speak to consumers with their potential therapeutic benefits, as well as the convenient way they help to incorporate CBD into a daily routine or [a social occasion](https://www.trendhunter.com/trends/daizy). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 33% | Activity: 68% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cbd-infused Beverages:** There is a trend for CBD-infused sparkling waters which offer potential therapeutic benefits and a convenient way to incorporate CBD into daily routines or social occasions. - **Slim Can Packaging:** Slim can packaging is a trend that offers a heightened alcohol-free indulgence, with the look and feel of a hard seltzer, but made with real fruit juice, no added sugar and zero calories. - **Functional Ingredients:** There is a trend for using simple, functional ingredients to power refreshing beverages that help overcome daily anxieties. ### Where This Applies - **Beverage Industry:** The CBD-infused beverage trend presents an opportunity for the beverage industry to disrupt the market and offer products that are easy to incorporate into daily routines or social occasions. - **Packaging Industry:** Slim can packaging presents an opportunity for the packaging industry to provide customers with an alcohol-free indulgence that offers a look and feel of a hard seltzer while still being environmentally friendly. - **Nutraceutical Industry:** The functional ingredient trend presents an opportunity for the Nutraceutical Industry to disrupt the market and create beverages that offer therapeutic benefits using simple, functional ingredients. ## Related on Trend Hunter - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/watercolors.md) - [Light Cannabis-Infused Tonics](https://www.trendhunter.com/trends/cann-lite.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Calming Low-Dose Drinks](https://www.trendhunter.com/trends/vybes-lite.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Low-Dose THC Seltzers](https://www.trendhunter.com/trends/anytime-seltzers.md) - [Reviving CBD Drinks](https://www.trendhunter.com/trends/intune-cbd-drinks.md) - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md) - [Zero-Proof CBD Seltzers](https://www.trendhunter.com/trends/mixer-elixir.md)