# CBD Beverage Sports Partnerships Day One Beverages Partners with Phoenix Rising FC By Kalin Ned | Published 2023-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/day-one-beverages References: [bevnet](https://www.bevnet.com/news/2023/day-one-beverages-announces-exclusive-stadium-retail-partnership-with-phoenix-rising-fc/)  Day One [Beverages](https://www.trendhunter.com/trends/onward-beverages) has announced an exclusive stadium retail partnership with [Phoenix Rising FC](https://www.trendhunter.com/trends/midautumn-festival-treats), marking a notable collaboration between a professional sports franchise and the Arizona-based [CBD](https://www.trendhunter.com/trends/rhythm-sport)-infused beverage. Starting from July 22 and continuing until October 7, attendees of Phoenix Rising FC matches will have the opportunity to purchase 12-ounce cans of Day One Beverages in three enticing flavors, including lemon, lime, and grapefruit. The venture aims to provide fans with a new dimension of wellness and enjoyment, both during the games and in their overall lifestyle. As part of the exclusive partnership, a sweepstakes kickoff challenge will take place. Two fortunate fans will have the chance to compete on-field during the Phoenix Rising FC's designated event. The grand prize of the Day One Beverages x Phoenix Rising FC sweepstakes is an all-expenses-paid trip to Colorado Springs. Image Credit: Day One Beverages ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 26% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Cbd-infused Beverages in Sports Partnerships:** The collaboration between Day One Beverages and Phoenix Rising FC highlights the rising trend of CBD-infused beverages in sports partnerships. - **Enhancing Fan Experience Through Cbd-infused Beverages:** The exclusive retail partnership between Day One Beverages and Phoenix Rising FC aims to enhance the fan experience by offering CBD-infused beverages during matches. - **Wellness-focused Partnerships in Professional Sports:** The stadium retail partnership between Day One Beverages and Phoenix Rising FC represents a growing trend of wellness-focused partnerships in the professional sports industry. ### Industries Being Reshaped - **Beverage:** The collaboration between Day One Beverages and Phoenix Rising FC opens up opportunities for the beverage industry to tap into the sports market. - **Sports:** The exclusive partnership between Day One Beverages and Phoenix Rising FC showcases the potential for CBD-infused beverages in the sports industry. - **Wellness:** The partnership between Day One Beverages and Phoenix Rising FC demonstrates the intersection of wellness and sports as a promising industry collaboration. ## Related on Trend Hunter - [Sports-Centric Beverage Partnerships](https://www.trendhunter.com/trends/beverage-partnership.md) - [Soccer Hydration Partnerships](https://www.trendhunter.com/trends/cg-roxane.md) - [THC-Infused Sports Drinks](https://www.trendhunter.com/trends/offfield.md) - [Soccer Team-Supporting Spring Waters](https://www.trendhunter.com/trends/miami-cf.md) - [Cannabis-Sponsored Sports Leagues](https://www.trendhunter.com/trends/karate-combat.md) - [Frisbee-Focused Cannabis Partnerships](https://www.trendhunter.com/trends/ultimate-frisbee-association.md) - [Replenishing CBD Sports Beverages](https://www.trendhunter.com/trends/rhythm-sport.md) - [Multi-Year Energy Drink Partnerships](https://www.trendhunter.com/trends/professional-fighters-league.md) - [University Team-Supported Beverage Partnerships](https://www.trendhunter.com/trends/kennesaw-state-university.md)