# Collectible Day of the Dead Dolls Mattel Revealed a New Barbie That Honors the Mexican Holiday By Riley von Niessen | Published 2020-09-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/day-of-the-dead-doll References: [designtaxi](https://designtaxi.com/news/411541/Mattel-Unveils-2020-Edition-Of-Day-Of-The-Dead-Barbie-Doll/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [instagram](https://www.instagram.com/p/CEo6E_DFiAz/?utm_source=ig_embed) After successfully launching its first Day of the Dead doll in 2019, [Mattel](https://www.trendhunter.com/trends/da-de-muertos-dolls) created a new edition in time for the Mexican holiday's 2020 celebrations, which was designed by Javier Meabe. The new [Barbie](https://www.trendhunter.com/trends/12-days-of-halloween-set) doll is outfitted in a beautiful traditional gown, with the elegant lace dress artfully embroidered with intricate flower and skull designs. The doll also wears large golden earrings and a crown of roses, and is shown with Calavera face paint. In an [Instagram](https://www.trendhunter.com/trends/mexican-hot-chocolate-kit) post that promotes the doll, Mattel writes "Barbie celebrates the time-honored tradition of #DiaDeMuertos with a new collectible doll honoring the symbols and rituals of the holiday. From the delicate lace embroidered dress, to the captivating calavera face paint, the #Barbie Día de Muertos doll pays tribute to the customs of families around the world." Image Credit: Mattel ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 36% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Day of the Dead-inspired Collectibles:** Opportunity for businesses to create unique collectibles influenced by the Day of the Dead tradition, appealing to collectors and fans of cultural celebrations. - **Cultural Collaboration in Toy Design:** Collaboration between toy manufacturers and cultural artists opens up possibilities for creating dolls and toys that represent various cultural traditions and celebrations, promoting diversity and inclusivity. - **Traditional Craftsmanship in Modern Toys:** Incorporating traditional craftsmanship techniques into modern toy design offers an opportunity to create unique, high-quality products that appeal to consumers seeking artisanal pieces with cultural significance. ### Sectors Adopting This - **Collectibles:** The demand for collectibles inspired by cultural traditions creates a space for companies to innovate and produce limited edition items that cater to collectors and enthusiasts. - **Toy Manufacturing:** Collaborating with cultural artists to design toys inspired by traditional celebrations presents a disruptive innovation opportunity to create culturally authentic and diverse toy collections. - **Artisanal Crafts:** Integrating traditional craftsmanship techniques into the creation of modern toys offers an innovative approach to produce unique, handcrafted items with cultural significance. ## Related on Trend Hunter - [Festive Día de Muertos-Dolls](https://www.trendhunter.com/trends/da-de-muertos-dolls.md) - [Halloween Countdown Doll Designs](https://www.trendhunter.com/trends/12-days-of-halloween-set.md) - [Indian Heritage-Inspired Dolls](https://www.trendhunter.com/trends/anita-dongre.md) - [Lunar New Year Dolls](https://www.trendhunter.com/trends/lunar-new-year-doll.md) - [Pop Star-Inspired Holiday Dolls](https://www.trendhunter.com/trends/mariah-carey-barbie.md) - [Glamorous Goth Dolls](https://www.trendhunter.com/trends/monster-high-skullector-elvira.md) - [Celebratory Monochromatic Dolls](https://www.trendhunter.com/trends/65th-anniversary-barbie-signature-doll-collection.md) - [Late Singer-Honoring Dolls](https://www.trendhunter.com/trends/aaliyah-barbie.md) - [Festive Lunar Doll Figures](https://www.trendhunter.com/trends/2026-lunar-new-year-doll.md)