# Ink-Dipped Packaging Day & Night Branding Expresses a Business's Transition from Cafe to Bar By Amelia Roblin | Published 2016-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/day-night References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/03/day-night.html) & [backbonebranding](http://www.backbonebranding.com/day-night/) The strategy behind Day & Night branding is wonderfully clever. The Armenian restaurant serves as a cafe during the day and bar into the night, and this duality is captured beautifully by the designers at Backbone Branding. Every [bottle, jar](https://www.trendhunter.com/trends/collectible-spirits-bottle), [coffee cup and bag](https://www.trendhunter.com/trends/blueprint-coffee) has a [dark and a light half](https://www.trendhunter.com/trends/design-next-agency1), appearing as though it was dipped in either black paint, white paint, or one on each end. Delicate sketches of wildlife emerge from the light into the dark, transforming into constellation structures in an ebony evening sky. In many cases, the overpowering light or dark of a given package corresponds to the time when it would most likely be consumed at Day & Night restaurant. The designs elegantly embrace and express a binary nature, raising the branding itself to the level of art. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Day & Night Branding:** Opportunity to create unique branding for businesses with duality in their offerings. - **Ink-dipped Packaging:** Opportunity for creative packaging designs that incorporate visual elements representing the product's usage or time of day. - **Binary Nature Branding:** Opportunity to create branding that embraces and expresses the binary nature of a business's offerings, elevating branding to the level of art. ### Who This Affects Most - **Food and Beverage:** Opportunity to create unique branding and packaging designs for restaurants and bars that transition from day to night offerings. - **Retail:** Opportunity to create innovative branding and packaging designs for stores that offer products for different time or usage scenarios. - **Art and Design:** Opportunity for artists, designers, and branding experts to create visually stunning and creative branding and packaging designs that incorporate binary nature elements. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)