# Terror Encouraging Medicine Ads Day & Night Nurse Cold Medicine Instills Fear to Boost Sales By Malika Renee Butss | Published 2013-12-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/day-night-nurse References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/12/day-night-nurse-afraid/) & [campaignlive](http://www.campaignlive.co.uk/thework/1223433/) Nothing is more traumatizing than the fear of missing out on fun times with friends and Day & Night Nurse, the cold-and-flu medicine, knows this and knows this very well. The flu-fighting company has recently released its brand new [print campaign](https://www.trendhunter.com/trends/advil-x-the-nfl) created with the creative aid of comic-book illustrator Neal Adams. This series of [horror striking ads](https://www.trendhunter.com/trends/scary-good-campaign) are targeted at young professionals and dwell on the "fear of missing out." Thanks to a rise of social media, this fear has risen over the years and has become one of the most horrific things for a young person to experience. The ads feature the opening line of "If I miss this.." which is enough to draw any young person in for the taking. Day & Night Nurse has definitely pulled all the right heart strings for its line of advertising. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Fear-based Advertising:** Exploring the use of fear in marketing and advertising to generate product sales. - **Youth-targeted Marketing:** Focusing on marketing campaigns specifically aimed at attracting younger consumers. - **Collaborative Advertising:** Partnering with creative professionals from diverse fields to produce innovative marketing campaigns. ### Where This Applies - **Pharmaceuticals:** Using fear-based marketing tactics to promote pharmaceutical products. - **Marketing and Advertising:** Developing marketing campaigns with a specific focus on a younger demographic. - **Graphic Design and Illustration:** Partnering with graphic designers and illustrators to create truly unique and innovative advertisements. ## Related on Trend Hunter - [Mucus Mascot Dating Profiles](https://www.trendhunter.com/trends/mucinex-no-regrets.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Triple-Action Cold Medications](https://www.trendhunter.com/trends/haleon-cold-and-flu-nurse-capsules.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Health-Focused Scavenger Hunts](https://www.trendhunter.com/trends/mucinex-scavenger-hunt.md) - [Medication Delivery Partnership Campaigns](https://www.trendhunter.com/trends/mucinex-and-doordash.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Sickness-Fighting AI Games](https://www.trendhunter.com/trends/mucus-masher.md)