# Exfoliating Balm-to-Milk Cleansers Isla Beauty's Day Melt Cleanser Features 33% Olive Fruit Oil By Laura McQuarrie | Published 2023-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/day-melt References: [nypost](https://nypost.com/article/best-new-product-launches-this-month/#/) & [isla-beauty](https://isla-beauty.com/products/day-melt) Isla Beauty's [Day](https://www.trendhunter.com/trends/root-touch-up-cream-powder) Melt cleanser is a transformative one that starts out as a balm and turns into a milk to effectively yet gently [remove stubborn makeup](https://www.trendhunter.com/trends/procollagen-makeup-melting-cleansing-balm), pollution and impurities from the skin. This cleanser for all skin types, including sensitive skin, is supportive of boosting barrier function, as well as useful for deliver a deeper clean than traditional cleansers, all the while revealing smoother, more radiant skin. Made with 33% olive fruit oil, this [balm-to-milk cleanser](https://www.trendhunter.com/trends/aquamarine-melt) also contains 8% crystalline cellulose (a biodegradable, renewable ingredient to boost renewal without causing irritation) and Vitamin E to restore healthy skin and cell functions. With more access to potent actives than ever before, consumers need effective cleansers that won't compromise their skin barrier. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 75% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Transformative Cleansers:** The trend of transformative cleansers allows for a more effective and gentle removal of makeup, pollution, and impurities from the skin. - **Boosting Barrier Function:** The trend of boosting barrier function in cleansers helps to protect and strengthen the skin's natural barrier while providing a deeper clean. - **Potent Actives Access:** The trend of consumers having more access to potent actives creates a demand for cleansers that can effectively work alongside these ingredients without harming the skin barrier. ### Industries Being Reshaped - **Skincare:** The skincare industry can capitalize on the transformative cleanser trend by developing innovative balm-to-milk cleansers that effectively remove impurities without compromising the skin's barrier function. - **Cosmetics:** The cosmetics industry can take advantage of the boosting barrier function trend by creating cleansers that not only remove makeup but also protect and strengthen the skin's natural barrier. - **Ingredients:** The ingredients industry has an opportunity to provide biodegradable and renewable ingredients, like crystalline cellulose, to enhance the efficacy of transformative cleansers while minimizing irritation. ## Related on Trend Hunter - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Omega-Powered Cleansing Balms](https://www.trendhunter.com/trends/omega-cleansing-balm.md) - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md) - [Water-Activated Cleansing Melts](https://www.trendhunter.com/trends/cleansing-melts.md) - [Makeup-Melting Cleansing Balms](https://www.trendhunter.com/trends/procollagen-makeup-melting-cleansing-balm.md)