# Carefree Californian Editorials Zach McCaffree Photographs a Day in Santa Barbara By Vasiliki Marapas | Published 2014-11-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/day-in-santa-barbara References: [c-heads](http://www.c-heads.com/2014/11/11/c-heads-exclusive-a-day-in-santa-monica-shay-photographed-by-zach-mccaffree/) & [zachmccaffree](http://zachmccaffree.com/) Zach McCaffree photographed the lovely Shay enjoying a day in Santa Barbara for this exclusive C-Heads editorial. Though the editorial looks easygoing and lackadaisical, it took a little while for the duo to get going. Shay had only just gotten back from a [trip to Bali](https://www.trendhunter.com/trends/travel-diaries-collection) the day before, and she was exhausted and armed with all of her belongings. Once they got some caffeine in their system, however, Shay and McCaffree began having some [tourist-y fun](https://www.trendhunter.com/trends/boys-lie-license-plate). McCaffree explains, "Even if you live in Los Angeles you can play tourist for super cheap." The two rode several rides on the pier and then went out for some [greasy Italian grub](https://www.trendhunter.com/trends/private-culinary-installation) from one of those chain restaurant. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Tourist-y Fun:** The trend of affordable tourism can disrupt the industry by attracting budget-friendly travelers. - **Editorials:** The trend of editorials can disrupt the fashion industry by changing how brands showcase their products. - **Day Trips:** The trend of day trips can disrupt the travel industry by encouraging travelers to explore their own backyards. ### Sectors Adopting This - **Tourism:** The tourism industry can benefit from the trend of affordable tourism by targeting budget-friendly travelers. - **Fashion:** The fashion industry can benefit from the trend of editorials by using the format to showcase their products in a new and creative way. - **Travel:** The travel industry can benefit from the trend of day trips by creating new day-trip focused products and services to appeal to explorative travelers. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Functional Shot Brand Campaigns](https://www.trendhunter.com/trends/ryde-x-heidi-montag.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Beer-Branded Adventure Films](https://www.trendhunter.com/trends/a-letter-to-aptos.md) - [Coastal-Inspired Activewear Launches](https://www.trendhunter.com/trends/set-actives-new-drop.md) - [Chief Creative Photographer Jobs](https://www.trendhunter.com/trends/grand-wailea.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md)