# Hawaiian-Inspired Daily SPF Creams ​​Honua Hawaiian Skincare Boasts the Malu Day Cream SPF By Kalin Ned | Published 2021-08-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/day-cream-spf References: [shopwithgoodintent](https://shopwithgoodintent.com/products/malu-day-cream-spf) The Malu Day [Cream](https://www.trendhunter.com/trends/dermatologistapproved) SPF is a product offered by Honua Hawaiian Skincare—a family-owned business that is based in Santa Rosa, California. The brand brings a refreshing take on skincare as its formulas celebrate "Hawaiian culture, botanicals, and aesthetics." The Malu Day Cream SPF is a combination of "modern natural protectants" and traditional Hawaiian ones. The formula is designed to be reef-safe (to honor the ocean) and nourishing for the skin. The product includes an unforgettable scent of jasmine, antioxidant-rich noni, and incredibly nourishing laukahi. The cream is broad-spectrum, with non-nano zinc oxide. A percentage of proceeds from Honua Hawaiian Skincare's Malu Day Cream SPF are funneled to Sustainable Coastlines Hawaii which is a not-for-profit that works to educate the community on sustainability and to keep the oceans free from waste. Image Credit: Good Intent ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 43% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Hawaiian-inspired Skincare:** Opportunities for developing sustainable and culturally-inspired skincare products that honor the environment and celebrate diverse communities and aesthetics. - **Reef-safe Sun Protection:** Opportunities for creating innovative and eco-friendly sunscreens that protect skin while preserving coral reefs and marine ecosystems. - **Charitable Partnerships:** Opportunities for forming partnerships with non-profit organizations to support social and environmental causes as part of brand missions and marketing strategies. ### Who This Affects Most - **Skincare:** The skincare industry can create more sustainable and culturally-inspired products that meet consumer demand for conscious and inclusive beauty choices. - **Sunscreen:** The sunscreen industry can develop innovative and eco-friendly formulas that provide adequate skin protection without harming the environment or marine life. - **Non-profit:** Non-profit organizations can form partnerships with skincare and sunscreen brands to support shared social and environmental goals and raise awareness amongst consumers. ## Related on Trend Hunter - [Gel-Cream Mineral Sunscreens](https://www.trendhunter.com/trends/gel-cream-spf.md) - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [Skin-Nourishing Sun Care Cosmetics](https://www.trendhunter.com/trends/hawaiian-tropic-products.md) - [Multi-Functional Moisturizing Sunscreens](https://www.trendhunter.com/trends/mineral-moisturizing-sunscreen.md) - [Nourishing Milky Sunscreens](https://www.trendhunter.com/trends/hydrating-milk.md) - [Reef-Safe Seaweed Sunscreens](https://www.trendhunter.com/trends/badger.md) - [Sensory-Focused Sunscreen Products](https://www.trendhunter.com/trends/rosemary-basil.md) - [Skin-Protecting Tinted Moisturizers](https://www.trendhunter.com/trends/tinted-moisturizers2.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md)