# Singularly Sepia Campaigns The Day Birger et Mikkelsen Spring/Summer Advertisements Are Red-Brown By Jordy E | Published 2014-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/day-birger-et-mikkelsen References: [bliqx.net](http://www.bliqx.net/sara-blomqvist-face-day-birger-et-mikkelsen-spring-2015-campaign/) & [day.dk](http://www.day.dk/eu/en) The Day Birger et Mikkelsen [Spring/Summer 2015 advertisements](https://www.trendhunter.com/trends/y3-ss26) feature a forlorn-looking Sara Blomqvist. In the campaign produced by photographer Andreas Ohlund and Maria Therese, Blomqvist was cast in a dark sepia-hued filter, making the series appear all the more striking given the warm season that the images cater to. Brown and red-hued sepia shading proved to be the optimal match for this collection of Day Birger et Mikkelsen apparel. Present in the line are snakeskin-inspired shoes, leather bomber jackets, patterned tops and [pale lace dresses](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). Many of these pieces are breezy and relaxed. The set speaks to [effortless simplicity](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), themes that are altogether appealing during the spring and summer months. Hairstylist Mette Thorsgaard furthered these casual elements with straight tresses. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sepia-hued Campaigns:** Fashion brands could explore the use of sepia filters in their campaigns to create a striking contrast between the warm season and the vintage feel of the images. - **Effortless Simplistic Apparel:** There could be a rise in the demand for breezy and relaxed fashion pieces during the spring and summer months, as seen in the Day Birger et Mikkelsen collection. - **Vintage Filtered Photography:** Photographers could experiment with vintage filters like sepia shading to produce unique and aesthetically pleasing images for their clients. ### Who This Affects Most - **Fashion and Apparel:** Fashion brands could explore utilizing sepia filters and breezy designs in their collections to attract customers looking for comfortable and stylish apparel. - **Photography:** Photographers could use vintage filters like sepia shading to differentiate their work and offer unique options to their clients. - **Beauty and Haircare:** Hairstylists could explore the use of straight tresses to complement the casual and relaxed fashion elements in campaigns and editorials. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Brightly Tonal Coffee Machines](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer-campaign.md)