# Military Meadow Ads The Day Birger et Mikkelsen Fall 2010 Campaign has a "Back to Black" Theme By Annie Ho | Published 2010-08-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/day-birger-et-mikkelsen-fall-2010-campaign References: [community.livejournal](http://community.livejournal.com/ru_glamour/3922986.html) & [day.dk](http://www.day.dk/) The Day Birger et Mikkelsen Fall 2010 campaign has just been released and I must say that I love the "back to black" theme it portrays. Model Missy Rayder looks stunning in the ads. The fall collection displays [dark, matte colors](https://www.trendhunter.com/trends/black-tag-collection) along with neutral colors. The campaign was shot by photographer Ditte Isager. Expect to see lots of black blazers, grey oversized sweaters and [classy accessories](https://www.trendhunter.com/trends/contemporary-femininity) in the gallery for the Day Birger et Mikkelsen Fall 2010 campaign. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 66% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Matte Color Fashion:** There is a disruptive innovation opportunity to lead a matte color fashion trend in the fashion industry. - **Neutral Tone Clothing:** A neutral tone clothing trend could create a disruption in both the fashion and textile industries. - **Black Blazers Fashion:** There is an opportunity to disrupt the business attire market with a focus on black blazers in the fashion industry. ### Where This Applies - **Fashion Industry:** The fashion industry has an opportunity to lead a new fashion trend with matte colors and neutral tones. - **Textile Industry:** The textile industry has an opportunity to produce and provide fabrics with matte colors and neutral tones. - **Business Attire Market:** The business attire market can be disrupted by companies focusing on the fashion trend of black blazers. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)