# Fashion Sandtography Marcus Ohlsson & Lonneke Engel Go to the Beach in Velvet By Marissa Liu | Published 2009-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/day-at-the-beach References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/09/morning-beauty-lonneke-engel-by-marcus-ohlsson/#more-12137) Fashion photographer Marcus Ohlsson captures a solitary Lonneke Engel on a beach at daybreak for Velvet Magazine. The ethereal shots alternate between black and white and sun-drenched color to create a sensual mysticism that reminds us of a warm autumn day at the beach. In the sandy shoot Engel can be seen sporting an eclectic mix of [chunky knits](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), an over-sized one-piece, [bathing suits](https://www.trendhunter.com/trends/triangls-mirage-drop) and separates, stripes, whites, and a [statement necklace](https://www.trendhunter.com/trends/alessandro-micheles) of cut-out hearts. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 73% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Ethereal Fashion Photography:** The trend of capturing fashion in ethereal settings and creating dream-like imagery presents disruptive innovation opportunities in the realm of digital editing and post-production techniques. - **Eclectic Mix Fashion:** The trend of combining different styles, patterns, and textures in fashion opens up disruptive innovation opportunities in personalized styling services and sustainable fashion practices. - **Statement Necklaces:** The trend of statement necklaces featuring unique designs and cut-outs creates disruptive innovation opportunities in the jewelry industry, particularly in the use of innovative materials and 3D printing techniques. ### Industries Being Reshaped - **Fashion Photography:** The fashion photography industry can leverage disruptive innovations in virtual reality and augmented reality technologies to create immersive and interactive fashion experiences for consumers. - **Fashion Retail:** The fashion retail industry can explore disruptive innovations such as AI-powered personal styling assistants and virtual fitting rooms to enhance the online shopping experience and improve customer engagement. - **Jewelry Design:** The jewelry design industry can embrace disruptive innovations in sustainable materials and 3D printing technologies to create unique and customizable statement necklaces with reduced environmental impact. ## Related on Trend Hunter - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md)