# Witchy Dish Soap Sprays The Dawn x Wicked for Good Collab Introduces a Fantastical New Scent By Laura McQuarrie | Published 2025-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dawn-x-wicked-for-good References: [businesswire](https://www.businesswire.com/news/home/20251006357401/en/Gain-Febreze-and-Dawn-Announce-Get-Scent-to-Oz-Collaboration-in-Partnership-With-Universal-Pictures-Wicked-For-Good) & [walmart](https://www.walmart.com/ip/Dawn-POWERWASH-Hand-Dishwashing-Liquid-Fantabulous-Floral-Dish-Spray/16446453423)  [Universal Pictures’](https://www.trendhunter.com/trends/land-of-oz) Wicked: For Good will hit theaters soon and in anticipation of the movie-musical inviting viewers back to the fantastical world of Oz, a Dawn x Wicked: For Good Collection has dropped to immerse fans in the story through scent. Dawn Powerwash is now available in a Dawn Powerwash Wicked Dish Spray with a Fantabulous Floral scent that harmonizes with other limited-edition release cleaning solutions from [P&G](https://www.trendhunter.com/trends/9-elements-foaming-dish-spray) to tackle dirty dishes in the kitchen. While the Wicked-themed scent may draw in curious newcomers with its cinematic allure, the convenient, capable [Dawn Powerwash formula](https://www.trendhunter.com/trends/skip-the-soak-power-spray) promises to keep them coming back for its unexpectedly powerful performance and ability to replace multiple cleaning products in the home. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 93% | Activity: 90% | Freshness: 52% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Scented Cleaning Products:** Fragrance-infused cleaning solutions transform mundane chores into sensory experiences, capturing consumer interest through multisensory engagement. - **Entertainment-merchandise Collaborations:** Partnerships between entertainment industries and consumer goods brands create novel product experiences, aligning consumer purchases with beloved cultural narratives. - **Themed Luxury Home Goods:** High-end, themed household products offer consumers a touch of indulgence and escapism, appealing to fans seeking to integrate their passions into everyday life. ### Who This Affects Most - **Home Cleaning Products:** Innovative cleaning solutions that blend performance and sensory appeal redefine the market, making routine tasks more enjoyable for consumers. - **Entertainment Marketing:** The strategic collaboration between entertainment franchises and household brands opens new avenues for immersive brand experiences and consumer engagement. - **Consumer Packaged Goods:** The incorporation of storytelling and thematic elements in everyday products offers a fresh approach to differentiation in a competitive market. ## Related on Trend Hunter - [Witchy Body Care Collabs](https://www.trendhunter.com/trends/wicked-x-lush.md) - [Wondrously Witchy Haircare](https://www.trendhunter.com/trends/wicked-for-good-x-kristin-ess-hair.md) - [Movie-Musical Skincare Collabs](https://www.trendhunter.com/trends/wicked-x-beekman-1802.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md) - [Enchanting Body Washes](https://www.trendhunter.com/trends/olay-x-wicked-for-good.md) - [Extra-Sudsy Dish Soaps](https://www.trendhunter.com/trends/dawn-powersuds.md) - [Theatrical Cleansing Balms](https://www.trendhunter.com/trends/farmacy-x-wicked.md) - [Magical Pink Whipped Creams](https://www.trendhunter.com/trends/wicked-for-good-x-classic-cream.md) - [Spray-On Dish Soaps](https://www.trendhunter.com/trends/gain-power-blast-dish-spray.md)