# Extra-Sudsy Dish Soaps Dawn PowerSuds' Trap & Lock Technology Prevents Grease from Spreading By Laura McQuarrie | Published 2025-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dawn-powersuds References: [businesswire](https://www.businesswire.com/news/home/20250218116388/en/Dawn%C2%AE-Launches-its-Best-Liquid-Dish-Soap-with-Double-the-Suds)  Endlessly piling up, dishes demand washing multiple times a day—a chore many dread—but [Dawn PowerSuds](https://www.trendhunter.com/trends/dawn-professional) is a new liquid dish soap designed to tackle tough messes with extra suds. This power-packed formula introduces two times the suds that stay whiter longer, new ingredients to break up soils and prevent grease from spreading from dish to dish, instant-drying action, and proprietary Trap & Lock technology. This innovative liquid dish soap is packaged in a refillable Dawn PowerSuds EZ-Squeeze bottle that stands on its cap for easy dispensing. To show consumers how Dawn PowerSuds simplifies kitchen cleanups, the brand teamed up with rapper and social media creator Charlie Curtis-Beard on an original song, Double the Suds, now available on [Instagram](https://www.trendhunter.com/trends/limited-edition-front-load-washer), TikTok and [YouTube](https://www.trendhunter.com/trends/feastables-cup). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 44% | Activity: 44% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging Solutions:** Refillable dish soap bottles highlight the movement towards sustainable packaging, emphasizing the importance of reducing plastic waste in household products. - **Influencer-led Marketing Campaigns:** Collaborations with influencers like Charlie Curtis-Beard showcase the growing trend of brands leveraging social media creators to engage with younger audiences. - **Advanced Cleaning Technologies:** The use of innovative Trap & Lock technology in dish soaps paves the way for enhanced cleaning products designed to simplify and improve household chores. ### Who This Affects Most - **Household Cleaning Products:** Emerging technologies in dish soaps indicate an evolving industry that integrates advanced formulas to offer better cleaning efficiency. - **Eco-friendly Consumer Goods:** Incorporating refillable packaging solutions reveals the industry's shift towards creating more environmentally conscious products. - **Digital Marketing and Advertising:** The partnership with a social media influencer exemplifies the industry's pivot towards digital-first promotional strategies to capture consumer attention. ## Related on Trend Hunter - [Spray-On Dish Soaps](https://www.trendhunter.com/trends/gain-power-blast-dish-spray.md) - [Witchy Dish Soap Sprays](https://www.trendhunter.com/trends/dawn-x-wicked-for-good.md) - [Reformulated Restaurant Cleaning Products](https://www.trendhunter.com/trends/dawn-professional.md) - [Enzymatic Dish Soaps](https://www.trendhunter.com/trends/bio-enzyme-liquid-dish-soap.md) - [Accessible Self-Sealing Soap Packaging](https://www.trendhunter.com/trends/dawn-ezsqueeze.md) - [Triple-Chamber Dishwasher Pods](https://www.trendhunter.com/trends/biobased-dishwasher-detergent.md) - [Enzyme-Powered Dish Cleaning Soaps](https://www.trendhunter.com/trends/super-shine.md) - [Soak-Eliminating Dishwashing Soaps](https://www.trendhunter.com/trends/skip-the-soak-power-spray.md) - [Wildlife Protecting Soap Brands](https://www.trendhunter.com/trends/dawn.md)