# Seasonal Gourmet Matchas DAVIDsTEA Unveils a New Japanese Matcha Collection for Spring and Summer By Kanesa D | Published 2024-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/davidstea-2 References: [davidstea](https://www.davidstea.com/us_en/search/?q=Matcha&lang=en_US)  Gourmet tea chain [DAVIDsTEA](https://www.trendhunter.com/trends/matcha-1) is introducing a new matcha collection in time for the warmer days. This collection introduces premium matcha powders sourced from the Japanese regions of Nishio and Kyushu Island. The entire collection spans over 20 different variants, with [fruity flavors](https://www.trendhunter.com/trends/dragon-fruit-series) prominent throughout. Highlights include revamped versions of the Watermelon, Blueberry, Piña Colada and Peach matchas, while the Fruity Matcha Variety Pack is perfect for consumers who want to explore multiple options in one go. These revitalized flavors promise a delightful fusion of traditional matcha richness with refreshing fruity notes, catering to a wide range of preferences. Interested consumers can test out the new matcha collection by purchasing it online or in-stores throughout the summer. Image Credit: DAVIDsTEA ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 39% | Activity: 51% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premium Matcha Powders:** Exploring matcha sourced from Japanese regions Nishio and Kyushu Island, offering a fusion of traditional richness and refreshing fruity notes. - **Fruity Matcha Variants:** Revamped fruity matcha flavors like Watermelon, Blueberry, Piña Colada, and Peach appealing to diverse consumer preferences. - **Online Matcha Purchases:** Convenience of purchasing the new matcha collection online enhances accessibility for a broader consumer base. ### Industries Being Reshaped - **Tea Retail:** Incorporating premium matcha powders sourced from specific Japanese regions adds exclusivity and authenticity to the tea retail experience. - **Beverage:** The introduction of revitalized fruity matcha variants offers beverage companies an opportunity to innovate and cater to evolving taste preferences. - **E-commerce:** The trend of online matcha purchases signals a shift towards digital platforms in the beverage industry, paving the way for enhanced online shopping experiences. ## Related on Trend Hunter - [Fruitful Matcha Powders](https://www.trendhunter.com/trends/matcha-1.md) - [Lemonade-Flavored Matcha Powders](https://www.trendhunter.com/trends/davidstea-1.md) - [Lemonade-Flavored Matcha](https://www.trendhunter.com/trends/organic-lemonade-matcha.md) - [Summer-Ready Refreshng Tea Blends](https://www.trendhunter.com/trends/refreshing-tea-blend.md) - [Fruit-Forward Matcha Products](https://www.trendhunter.com/trends/chamberlain-coffee-3.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Refreshing Iced Teas](https://www.trendhunter.com/trends/iced-tea-blends.md) - [Pumpkin Pie Matcha Drinks](https://www.trendhunter.com/trends/pumpkin-pie-matcha.md) - [Retailer-Exclusive Matcha Lines](https://www.trendhunter.com/trends/aiya-america.md)