# Traveling Tea Photo Contests David's Tea Kicked Off Its #TeaTravels Marketing Campaign By Christopher Magsambol | Published 2015-08-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/davids-tea References: [marketingmag](http://www.marketingmag.ca/brands/new-contest-helps-puts-davidstea-on-the-map-155332) & [blog.davidstea](http://blog.davidstea.com/en/teatravels-contest/) David's Tea is launching a new social media initiative that asks tea lovers to send in pictures of where they enjoy drinking the brand's tea. The campaign called #TeaTravels is using [Instagram](https://www.trendhunter.com/trends/tri-pumpkin) as its main source of shared photos, and will create a curated scrapbook of various photos of where people take their tea. David's Tea is using #TeaTravels as a fun, [summertime activity](https://www.trendhunter.com/trends/national-sweepstakes) where a winner will be determined and will receive a prize of tea accessories and tea in a massive kit. David's Tea is part of the recent [tea store explosion](https://www.trendhunter.com/trends/global-site) and by engaging tea lovers everywhere, it is hoping to attach its brand to everyday experiences. The #TeaTravels gallery is still growing and has received entries from all over the world from Japan to Northern Quebec. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Social Media-inspired Campaigns:** Other brands can create similar campaigns on social media platforms to engage their customers and increase brand loyalty through user-generated content. - **Personalized Branding:** By encouraging customers to participate in creating content through campaigns like #TeaTravels, brands can create a more personalized experience for their customers, leading to increased brand loyalty. - **Gamification of User-generated Content:** By adding an element of competition, similar to #TeaTravels, brands can incentivize users to generate more content and engage with the brand further. ### Who This Affects Most - **Food and Beverages:** More food and beverage companies can integrate social media campaigns with a personalized touch to increase customer engagement and loyalty. - **Photography and Social Media Platforms:** Companies that focus on photography and social media platforms can offer their services to brands looking to launch similar campaigns. - **E-commerce and Advertising:** By connecting the #TeaTravels campaign with e-commerce platforms, brands can leverage it as an advertising opportunity to promote their products and drive sales. ## Related on Trend Hunter - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Travel-Inspired Tea Collections](https://www.trendhunter.com/trends/magic-hour-wanderlust-tea.md) - [Summer-Ready Refreshng Tea Blends](https://www.trendhunter.com/trends/refreshing-tea-blend.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Ethical Tea Commercial Campaigns](https://www.trendhunter.com/trends/clipper-teas-2.md) - [Refreshing Iced Teas](https://www.trendhunter.com/trends/iced-tea-blends.md) - [Spring-Inspired Tea Boxes](https://www.trendhunter.com/trends/spring-faves-12-tea-sampler.md) - [Refreshing Summer-Inspired Iced Teas](https://www.trendhunter.com/trends/lipton-fusions.md) - [Kindness-Focused Tea Initiatives](https://www.trendhunter.com/trends/good-earth.md)