# High-Tech Sensitive Toothpastes This New Davids Natural Toothpaste Uses NASA Technology By Laura McQuarrie | Published 2021-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/davids-natural-toothpaste References: [prnewswire](https://www.prnewswire.com/news-releases/nasa-technology-now-available-in-new-davids-toothpaste-to-treat-the-root-of-sensitivity-the-natural-way-301399121.html) & [davids-usa](http://www.davids-usa.com)  Technology developed by [NASA](https://www.trendhunter.com/trends/nha-toothpaste) can be found in the newest launch from [Davids](https://www.trendhunter.com/trends/fluoridefree-mouthwash) Natural Toothpaste, the Davids Sensitive+Whitening Hydroxyapatite Toothpaste. This high-performance sensitive toothpaste uses an innovative ingredient, [nano-hydroxyapatite](https://www.trendhunter.com/trends/probiotic-nano-hydroxyapatite-toothpaste), for the purposes of repairing enamel and relieving sensitivity. Nano-hydroxyapatite (n-Ha) was developed exactly for these purposes by NASA to help astronauts operating in a zero-gravity environment in space. The proprietary formula is said to "repair the tooth as hydroxyapatite is deposited inside the passageways to the nerves (tubules), where the bio-active material bonds to the inner tooth surface to plug the tubules and stop sensitivity at its source." Unlike some sensitive toothpaste products that actually use nerve-numbing potassium nitrate, this drug-free alternative actively repairs teeth. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 50% | Activity: 30% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Nano-hydroxyapatite Toothpastes:** Using NASA technology to repair tooth enamel and relieve sensitivity with nano-hydroxyapatite presents an opportunity to disrupt the oral care industry. - **Drug-free Sensitive Toothpastes:** Creating drug-free sensitive toothpaste alternatives that actively repair teeth instead of numbing nerves provides a disruptive innovation opportunity for oral care companies. - **High-performance Oral Care Products:** Developing high-performance oral care products with innovative ingredients, such as nano-hydroxyapatite, offers a market advantage for oral care companies. ### Who This Affects Most - **Oral Care:** The oral care industry can invest in research to create innovative products that use nano-hydroxyapatite and drug-free ingredients to create a competitive advantage. - **Aerospace Technology:** Adapting aerospace technology to oral care products presents disruptive innovation opportunities that can revolutionize the oral care industry. - **Nano Materials:** Exploring the use of nano-hydroxyapatite and other nanomaterials in oral care products provides an opportunity to create more effective and advanced products. ## Related on Trend Hunter - [Sensitive Mouth Toothpaste Innovations](https://www.trendhunter.com/trends/claybrite.md) - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md) - [Nano Hydroxyapatite Mouthwashes](https://www.trendhunter.com/trends/fluoridefree-mouthwash.md) - [Fluoride-Free Whitening Toothpastes](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md) - [Reparative Sensitive Teeth Toothpastes](https://www.trendhunter.com/trends/sensodyne-clinical-repair.md) - [Enamel Care Serums](https://www.trendhunter.com/trends/enamel-care-serum.md) - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Collaborative Oral Rinse Toothpastes](https://www.trendhunter.com/trends/arm-hammer-plus-therabreath-toothpaste.md)