# Mountain Climber Jewelry Ads David Yurman Partners with Jimmy Chin on New Social Media Campaign By Grace Mahas | Published 2019-08-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/david-yurman References: [prnewswire](https://www.prnewswire.com/news-releases/david-yurman-partners-with-jimmy-chin-on-social-media-campaign-300905204.html) & [davidyurman](https://www.davidyurman.com/?Sec) David Yurman, the American designer jewelry company, recently announced a partnership with the Academy Award-winning director Jimmy Chin. Chin is also known for his other occupations including being a professional mountain climber and a famed [National Geographic](https://www.trendhunter.com/trends/mens-jewelry-brand) photographer. The partnerships include a social media campaign titled '48 Hours in Nicaragua with Jimmy Chin' and show Jimmy accompanied by writer and Patagonia's first staff photographer Jeff Jonson on a Central American surfing trip. The social media campaign features still-life, organic, behind-the-scenes imagery of the pair as they travel along the coast wearing the brand's [luxury jewelry](https://www.trendhunter.com/trends/serpenti-line). The 48 Hours in Nicaragua with Jimmy Chin will debut on David Yurman's social media channels and on its website in August 2019. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Adventure Influencer Collaborations:** Opportunity for brands to partner with influential adventurers to create engaging social media campaigns. - **Experiential Marketing for Luxury Brands:** Luxury brands can leverage partnerships with adventure photographers to showcase their products in unique and exciting settings. - **Social Media Storytelling:** Brands can use behind-the-scenes imagery and personal narratives to create captivating social media campaigns. ### Sectors Adopting This - **Luxury Jewelry:** Opportunity for jewelry brands to collaborate with photographers and adventurers to create visually stunning marketing campaigns. - **Travel and Tourism:** Partnerships between adventure photographers and luxury brands can promote travel destinations and drive tourism. - **Photography and Visual Arts:** Adventure photographers can showcase their skills and gain exposure through collaborations with luxury brands. ## Related on Trend Hunter - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md) - [Athlete-Backed Jewelry Brands](https://www.trendhunter.com/trends/mens-jewelry-brand.md) - [Ultra-Luxe Jewelry Boutiques](https://www.trendhunter.com/trends/miamis-design-district.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Musician-Supported Fine Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush-fine-jewelry.md) - [Desert Ombre-Inspired Jewelry](https://www.trendhunter.com/trends/Desert-Ombre.md) - [Travel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection.md) - [Outdoor Label-Created Jewelry](https://www.trendhunter.com/trends/maria-black-1.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md)