# Bejeweled Bedridden Fashion Ads The David Webb FW13 Campaign Stars Model Carolyn Murphy By Meghan Young | Published 2013-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/david-webb-fw13 References: [fashiongonerogue](http://www.fashiongonerogue.com/carolyn-murphy-shines-david-webb-fallwinter-2013-campaign/) & [davidwebb](http://www.davidwebb.com/) The David Webb FW13 ad campaign stars model Carolyn Murphy. Lying seductively in a bed, she enchants her audience with a smoldering stare and some [stunning pieces of jewelry](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier). From beaded necklaces to chunky rings and detailed bracelets, the American jeweller has gone all out for this [holiday season](https://www.trendhunter.com/trends/national-television-campaign). Party outfits will certainly get a luxurious update thanks to this line. Shot by photographer Alexei Hay, the David Webb FW13 ad campaign is a bit of a departure from the brand's previous three campaigns starring model Eniko Mihalik, who was photographed by Terry Richarson. Although still [simple and sexy](https://www.trendhunter.com/trends/empowering-jewelry-campaign), the captures are much more stylized. Yet they work beautifully with the jewelry put on display. Not to mention that the blonde beauty is irresistible. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 74% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Bedridden Fashion Ads:** Opportunity to use visually striking and provocative imagery not commonly seen in typical fashion campaigns. - **Luxurious Party Jewelry:** Opportunity to create high-end, statement jewelry designs for the upcoming party season. - **Stylized Jewelry Campaigns:** Opportunity to experiment with more artistic and creative photography styles in jewelry advertising. ### Where This Applies - **Jewelry:** Visual merchandising and experiential marketing in a competitive jewelry industry. - **Fashion:** New and exciting ways to showcase and cross-promote high-end jewelry and fashion designs. - **Photography:** Exploring unique and innovative ways to showcase luxury products through captivating imagery. ## Related on Trend Hunter - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Hotel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/alexis-bittar-the-st-regis-new-york.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Fashion Jewelry Collabs](https://www.trendhunter.com/trends/sylvia-toledano.md)