# Character-Driven Editorials Photographer David Sims Captures Vogue Paris' Collections Photoshoot By Meghan Young | Published 2015-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/david-sims References: [models](http://models.com/feed/?p=55745) & [vogue.fr](http://www.vogue.fr) David Sims reimagines the collections editorial for [Vogue Paris](https://www.trendhunter.com/trends/no-rules-club) in his own magical way. With a focus on strong and unique characters, David Sims brings the looks to life in a stark studio setting. In this way, people are able to focus entirely on the fashion pieces as well as the classic personalities that come to surface through them. Starring an impressive cast of models including Anja Rubik, Anna Ewers, Aya Jones, Binx Walton, Edie Campbell and Gisele Bundchen, the [Studio Vogue](https://www.trendhunter.com/trends/studio-nicholson-fw25) editorial by David Sims is equal parts futuristic and retro. Working in collaboration with editor-in-chief Emmanuelle Alt and superstar stylist Joe McKenna, David Sims allows the outfits to do most of the work. Model.com writes, "Whether it is Jean Campbell displaying Junya Watanabe’s artfully sci-fi PVC dress, or current Sims muse Karolin Wolter looking effortless in Jil Sander’s luxe take on the sweatshirt, the story offers a comprehensive overview of fashion’s very best." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 64% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Character-driven Editorials:** Capturing fashion collections through strong and unique characters brings a fresh perspective to editorial photography. - **Magical Reimagining:** Reimagining fashion editorials with a touch of magic and creativity creates an intriguing and captivating visual experience. - **Futuristic and Retro:** Combining futuristic elements with retro aesthetics in fashion editorials creates a visually striking contrast. ### Who This Affects Most - **Fashion Photography:** Incorporating character-driven editorials can revolutionize the way fashion collections are showcased. - **Fashion Styling:** Utilizing magical reimagining techniques in fashion styling can inspire new trends and creative directions. - **Fashion Publishing:** Exploring the fusion of futuristic and retro aesthetics in fashion editorials can attract and engage a wider audience. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)