# Purposefully Mismatched Editorials The David Roemer Vogue Mexico Photoshoot Mismatches Prints By Gil Cohen | Published 2012-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/david-roemer-vogue-mexico References: [designscene.net](http://www.designscene.net/2012/11/coco-rocha-david-roemer-vogue-mexico.html) & [vogue.mx](http://www.vogue.mx/) Inside the December 2012 issue, the David Roemer [Vogue](https://www.trendhunter.com/trends/no-rules-club) Mexico editorial stands out from the pages with its play on color and pattern. Photographer David Roemer captures an [eclectic array of garments](https://www.trendhunter.com/trends/asos-inspired-by) in an almost chaotic mix of [clashing prints](https://www.trendhunter.com/trends/maison-amorys-gingham-edit) and erratic movement. For this erratic photoshoot, he could not have picked a better model than Coco Rocha as she is known for her versatility and quirky sense of humor. Rocha wears floral printed pants and skirts, paired with mismatched jackets and checkered tops. She wears delicate tulle dresses with clunky platform brogues in one photo and flings her arms to create movement and flow with the stunning rainbow-colored hair-covered jacket in another. The David Roemer Vogue Mexico editorial is delightfully eccentric. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Mismatched Editorials:** Fashion industry can explore the trend of mix-matching prints and patterns in editorials to create bold and unique looks. - **Eclectic Garments:** Fashion designers can experiment with various garments, styles, and prints to create unconventional yet fashionable looks. - **Versatile and Quirky Models:** The modeling industry can embrace the trend of hiring versatile and quirky models like Coco Rocha who can create unique visual stories with their personality and style. ### Industries Being Reshaped - **Fashion Industry:** Fashion designers, photographers, and models can collaborate to create purposefully mismatched and eclectic garments and editorials that embrace individuality and creativity. - **Photography Industry:** Photographers can experiment with unconventional styles and perspectives to capture striking images that grab people's attention and convey a specific message. - **Modeling Industry:** The modeling industry can disrupt the traditional beauty standards by promoting models who bring authenticity and uniqueness to the table and expanding the definition of beauty. ## Related on Trend Hunter - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Asymmetrical Slip‑on Designs](https://www.trendhunter.com/trends/engineered-garments-x-vans.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)