# Toothpaste Typography David Murawsky Creates Type-Based Illustrations By Rachel | Published 2009-08-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/david-murawsky-typography References: [whitezine](http://www.whitezine.com/en/graphic/david-murawsky.html) & [davidmurawsky](http://www.davidmurawsky.com/) David Murawsky is a Canadian graphic designer who works at creating [illustrations out of text](https://www.trendhunter.com/trends/magic-text). His collection includes a somewhat spaghetti-ish 'Top 10' design, an 'I Love my [Mac](https://www.trendhunter.com/trends/esc-keys)' design made out of computer mice and a 'So Fresh' design in the shape of [toothpaste on a toothbrush](https://www.trendhunter.com/trends/smurfberry-toothpaste). As someone who loves typography, seeing the text as the main point of the illustration is exciting. Check out the designs by David Murawsky above. **Implications** - "HAVE A COOL FONT" IS NOT AN IMPLICATION. DIG DEEPER! Consumers are really drawn to the text of products because it helps represent the product. Having a really cool and fun looking font will entice buyers into the product because they will want to read what's in the intricate looking text. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Text-based Illustrations:** Creating illustrations using text as the main element provides a unique and visually appealing way to communicate messages. - **Typography as a Marketing Tool:** Using creative and attention-grabbing typography can enhance a brand's marketing efforts by capturing consumer attention and creating a memorable visual identity. - **Personalized Typography:** Customizing typography based on individual preferences and interests can create a more personalized and engaging consumer experience. ### Where This Applies - **Graphic Design:** Graphic designers can explore incorporating text-based illustrations to create innovative and captivating designs for various projects. - **Advertising and Marketing:** Brands can leverage typography as a strategic marketing tool to differentiate themselves and create a strong brand image. - **E-commerce:** E-commerce platforms can implement personalized typography to enhance product listings and improve the overall shopping experience for customers. ## Related on Trend Hunter - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Poetic Toothpaste Sets](https://www.trendhunter.com/trends/toothpaste-set.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Modular Typography Stamp Sets](https://www.trendhunter.com/trends/blockface.md) - [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md)