<!-- canonical: https://www.trendhunter.com/trends/david-lloyds-ptvs -->
<!-- robots: noindex -->

# TV-Equipped Running Coaches
David Lloyd's 'PTVs' Enhance Personal Training with Digital Screens

By Laura McQuarrie | Published 2018-04-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/david-lloyds-ptvs
References: [prexamples](https://www.prexamples.com/2018/04/david-lloyd-straps-tvs-to-backs-of-trainers-so-you-can-watch-and-run/) & [davidlloyd](http://www.davidlloyd.co.uk/ptv)

Gym company David Lloyd's 'PTVs' were recently introduced as a way for people to stay fit while enjoying their favorite televised content.

Since people often choose to watch TV instead of invest in their health with a physical activity, David Lloyd decided to equip its [running coaches with wearables](https://www.trendhunter.com/trends/aipowered-treadmill) that allow for a digital screen to be strapped to their back. As such, the runners following behind them have the opportunity to binge-watch their favorite shows, all the while getting in a good workout. The PTVs boast the ability to share a wide range of content from platforms like BBC iPlayer and [Netflix](https://www.trendhunter.com/trends/nike-training-club-1), ensuring there's something to engage everyone.

David Lloyd is no stranger to attracting new gym-goers in unconventional ways—previously, the gym company has introduced [bed-based workouts](https://www.trendhunter.com/trends/in-gym-hotel), jaw exercise classes and cafes that had consumers pay for their refreshments with a physical activity.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 36% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Digital Screen Wearables:** The use of digital screen wearables on running coaches introduces the possibility to provide customers with tailored content while working out.
- **Multitasking Workouts:** The introduction of PTVs allows gym-goers to multitask while working on their fitness goals by catching up on their favorite shows.
- **Unconventional Fitness Methods:** David Lloyd's history of introducing unconventional workouts, like bed-based workouts, provides a new avenue for finding innovative workout ideas and devices.

### Sectors Adopting This

- **Fitness Wearable Industry:** The use of PTVs by David Lloyd highlights the opportunity for the fitness wearable industry to introduce new devices equipped with digital screens for fitness enthusiasts.
- **Entertainment and Fitness Platforms:** Entertainment and fitness platforms such as Netflix can partner with gym companies like David Lloyd to provide tailored content for their customers to enhance their workout experience.
- **Fitness Technology Startups:** David Lloyd's unconventional approach to integrating technology in their gyms opens up avenues for fitness technology startups to create new and innovative devices for gym-goers.

## Related on Trend Hunter

- [Complimentary TV Workout Classes](https://www.trendhunter.com/trends/samsung-and-f45.md)
- [Gamified Treadmill Experiences](https://www.trendhunter.com/trends/aviron-victory-treadmill.md)
- [Enhanced Treadmill Designs](https://www.trendhunter.com/trends/victory-treadmill.md)
- [Hyper-Personalized Workout Systems](https://www.trendhunter.com/trends/altis-ai-personal-trainer.md)
- [Immersive Futuristic Fitness Bikes](https://www.trendhunter.com/trends/ex8s-connect-bike.md)
- [Personalized Rowing Companions](https://www.trendhunter.com/trends/ergatta-rowbot.md)
- [Elevated AI Workout Bicycles](https://www.trendhunter.com/trends/peloton-5.md)
- [Interactive Game-Based Fitness Platforms](https://www.trendhunter.com/trends/gamebased-fitness.md)
- [AI-Powered Home Fitness Platforms](https://www.trendhunter.com/trends/tempo-fit.md)