# Lounging Lingerie Vixens New David Kettela Works Focus on Undergarments By Chalaine Mantha | Published 2011-01-22 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/david-kettela References: [photodonuts](http://www.photodonuts.com/david-kettela) & [derekkettela](http://www.derekkettela.com/) David Kettela is a talented photographer that has been focusing on [women in lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) lately. The pretty pictures feature models in their homes just [lounging around in their undergarments](https://www.trendhunter.com/trends/bloomers-intimates). My favorite image is of the woman on the chair; it looks like it is about to tip over! Although there is a general theme, each picture is uniquely different. David Kettela used various lighting techniques as well as putting some pictures in [black and white](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Intimate Apparel Photography:** The trend of capturing intimate lingerie moments in photography is growing, providing an opportunity for photographers to specialize in this unique genre. - **At-home Pictorials:** The trend of shooting lingerie models in their homes is on the rise as people continue to prioritize comfort and ease over traditional studio settings. - **Black and White Photography:** The trend of using black and white photography in intimate apparel photography can create a classic, timeless aesthetic for brands. ### Industries Being Reshaped - **Lingerie Manufacturing:** The lingerie industry can use intimate apparel photography to showcase their products in a unique and captivating way, standing out from competitors. - **Photography:** Photography industry professionals can expand their business into a new genre by specializing in intimate apparel photography. - **Fashion Apparel E-commerce:** Fashion apparel e-commerce brands can use intimate apparel photography to create a more personalized, at-home feel for their online shop, resulting in higher engagement from customers. ## Related on Trend Hunter - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)