# Elegant Penmanship Stores Calligraphy by David Ho Design Studio is an Understated Writing Heaven By Gloria Wang | Published 2018-07-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/david-ho-design-studio References: [retaildesignblog.net](http://retaildesignblog.net/2018/06/27/dancing-calligraphy-boutique-by-david-ho-design-studio-taipei-taiwan/) Designed by David Ho [Design Studio](https://www.trendhunter.com/trends/material-exhibition-space), ‘Dancing Calligraphy’ boutique store has a distinctly modern, contemporary aesthetic that would look equally appropriate in a luxury boutique, as its defined by its gray-on-black color scheme that alludes to vintage commercial roots. Through the creative mind of designer David Ho, the [elegant retail experience store](https://www.trendhunter.com/trends/retail-environment) fuses a well-curated array of handwriting with [books and calligraphy art](https://www.trendhunter.com/trends/weishan-chongzheng-academy-bookstore). The shop's wooden interior is centered to highlight the logo spotlight; the shadow created by it flits around the walls and desks. When combined with the artistically designed studio space and the contextual calligraphic Spencer font, it blends the interior into a beautiful screen that appears to be breathing and dancing. David Ho's design concept was to invoke emotions of passion towards the slowly-fading interest of traditional penmanship. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 38% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Calligraphy-inspired Retail:** There is an opportunity for retailers to create elegant and modern stores inspired by traditional calligraphy that merge handwriting with art and books. - **Contemporary Aesthetic Design:** Designers can experiment with gray-on-black color schemes to create a vintage commercial aesthetic that appeals to modern and contemporary consumers. - **Bringing Traditional Art Forms Back to Life:** There is a potential market for designers and retailers to reimagine traditional art forms that are starting to disappear and reinvigorate them with a modern twist. ### Who This Affects Most - **Retail:** Retailers can create a modern shopping experience by fusing traditional calligraphy with books and art to create an elegant and unique store design. - **Interior Design:** Designers can experiment with gray-on-black color schemes and calligraphy-inspired designs to create unique and captivating interior spaces in various settings. - **Arts & Crafts:** There is an opportunity for a revival of traditional art forms such as calligraphy by adding a modern twist to appeal to a new audience while preserving cultural heritage. ## Related on Trend Hunter - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Rejuvenated Concept Candle Stores](https://www.trendhunter.com/trends/candle-stores.md) - [Demountable Wooden Retail Spaces](https://www.trendhunter.com/trends/present-correct1.md) - [Traditional Store Interior Designs](https://www.trendhunter.com/trends/ms-min.md) - [Pink-Tinged Modern Jewelry Stores](https://www.trendhunter.com/trends/little-words-project.md) - [Bright Showroom Research Libraries](https://www.trendhunter.com/trends/vowels.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Cozy Luxury Brand Showrooms](https://www.trendhunter.com/trends/luxury-brand-showroom.md)