# Rouge Retail Spaces The David Guerra Hi-Lo Store is Rocks Ravishing Red Throughout By Jamie Danielle Munro | Published 2011-07-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/david-guerra-hi-lo-store References: [contemporist](http://www.contemporist.com/2011/07/29/hi-lo-store-by-architect-david-guerra/) & [archdaily](http://www.archdaily.com/127143/lake-house-david-guerra/) The David Guerra Hi-lo store is reminiscent of a '50s diner with its [vivid red walls](https://www.trendhunter.com/trends/only-red-world) and [plush design](https://www.trendhunter.com/trends/miami-design-district). With these colors, it's hard not to notice the amazing detailed work of the talented Guerra. According to Guerra, the colors in the design "assume the role of seduction, glamour, passion and sensuality, the transformation of a star." When trying on a variety of clothes, these sensations are ideal for selling apparel to the unsure individual. By being surrounded with this environment, Guerra hopes to subconsciously influence buyers in the most effective way possible. The David Guerra Hi-lo store exposes the power of color on the consumer mindset. **Implications** - With so many products saturating the marketplace, businesses must grab consumers' attention at a single glance. Using a variety of [vivid colors in a product design](https://www.trendhunter.com/trends/swarovski-launches) or campaign is a great way to earn the recognition of a large target demographic. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 57% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Vivid Color Marketing:** Using a variety of vivid colors in a product design or campaign is a great way to earn the recognition of a large target demographic. - **Subconscious Influence:** Creating environments that subconsciously influence buyers can be a powerful strategy to sell products. - **Sensory Branding:** Using colors, textures, and other sensory elements in retail spaces can create a memorable brand experience. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can use vivid color marketing and sensory branding to enhance the customer experience and drive sales. - **Interior Design:** Interior designers can incorporate vivid colors and sensory elements to create unique and memorable retail spaces. - **Advertising and Marketing:** Advertisers and marketers can utilize the power of vivid colors to capture consumer attention and create effective campaigns. ## Related on Trend Hunter - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Sultry Accented Home Exhibits](https://www.trendhunter.com/trends/accents-of-oxblood.md) - [Bold Bright Burger Restaurants](https://www.trendhunter.com/trends/flipnfry.md) - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Metaverse-Inspired Retail Interiors](https://www.trendhunter.com/trends/mango-teen.md)